Content Marketing Manager

About the Role

Key Responsibilities

• Write or edit channel-specific copy—social posts, ad headlines, email sequences—and brief designers on creative that maximizes click-through and engagement.
• Maintain a library of evergreen assets, templates, and content snippets ready for rapid deployment.
• Drive subscriptions, followers, and newsletter sign-ups by promoting stories through paid social, syndication, and strategic boosts.
• Activate executive and employee advocacy programs to amplify priority content and spark organic sharing.
• Build and update audience profiles using first- and third-party data to understand needs, interests, and preferred channels.
• Translate insights into actionable recommendations for content formats and distribution tactics.
• Create quarterly amplification plans that align with editorial priorities and campaign calendars—defining objectives, budgets, and KPIs that ladder to pipeline targets.
• Select and optimize channel mix across paid social, SEM, display, email, and syndication.
• Liaise closely with the Global Campaigns team to coordinate launches and ensure amplification converts generated attention into qualified engagement.
• Deliver post-campaign readouts and recommend optimizations.
• Operate Box's primary organic channels (newsroom, blog, LinkedIn, X, YouTube, newsletters), tuning cadence, SEO, and UX to grow reach and repeat engagement.
• Pilot emerging platforms that reach high-value segments.
• Develop playbooks and office hours that upskill regional teams on amplification best practices.
• Ensure all distributed assets meet brand, legal, and accessibility standards.
• Own distribution analytics, reporting weekly on reach, engagement, cost-per-result, and pipeline influence.
• Run A/B tests and iterate creative, targeting, and spend for continuous improvement.

Requirements

• 5+ years in digital marketing, paid media, or audience development—ideally within a high-growth B2B tech or media brand.
• Proven track record of building multi-channel programs that generate awareness and drive pipeline.
• Hands-on experience with social ad platforms (LinkedIn, Meta, X), Google Ads, marketing automation, and analytics tools.
• Exceptional copywriting skills—able to distill value props in tight character counts.
• Strong project-management and stakeholder-alignment capability.
• Data-fluency: can interpret dashboards and turn insights into action.

Nice to Have

• Experience amplifying editorial content (newsroom, blog, research) vs. only demand-gen.
• Familiarity with employee-advocacy platforms (e.g., Bambu, EveryoneSocial).
• Certification in Google Ads or LinkedIn Marketing Solutions.
• Knowledge of SEO, tagging, and schema to boost discoverability.
• Track record piloting new social platforms.

Qualifications

• Educational background not explicitly specified; experience in digital marketing is emphasized.

Benefits & Perks

• Role is eligible for equity and benefits.
• Competitive salary range: $121,500 - $152,000 USD.
• Healthcare benefits and additional Box Benefits + Perks.