Content Marketing Manager

Resideo Technologies

Melville, NY

Full Time

Senior

13 days ago

Job Description

About the Role

Reporting to the Director of Marketing, the Content Marketing Manager will lead a team of writers in creating compelling marketing/promotional collateral for a wide variety of ADI global products and services. These materials range from website product information, product packaging, labels, brochures, blog posts, advertisements, email copy, and more. The role involves defining and refining brand voice, ensuring consistency, and supporting various marketing programs to increase visibility and engagement.

Key Responsibilities

Lead writing team to ensure overall quality and efficiency of work across various platforms, including ecommerce, web, social media, email campaigns, videos, trade shows, and more
Manage day-to-day operations of the internal content team and external copy resources, including work delegation, capacity management, and process monitoring
Support CoOP marketing and thought leadership marketing programs
Collaborate with internal teams and department heads to define content goals
Ensure content is SEO optimized to increase organic traffic and improve search engine rankings
Create effective content strategies to increase visibility
Ensure all content aligns with brand guidelines and target audience
Monitor and analyze content performance using relevant tools and metrics to optimize strategies and improve results
Make data-driven decisions to enhance content effectiveness, audience engagement, and conversion rates
Stay updated with AI trends and tools, incorporating best practices into content strategy

Requirements

5+ years of experience managing a team of writers
Proven record of omni-channel marketing campaigns
Understanding of creative development processes across critical channels
B2B marketing experience

Nice to Have

Previous experience in consumer electronics
In-house marketing experience
Proven experience using project management software; Jira and Wrike preferred

Working at Resideo Technologies

Resideo is a purpose-driven, fast-growing global manufacturer, developer, and distributor of technology-driven sensing and control solutions. The company values diversity and is an equal opportunity employer, fostering an inclusive environment where individuals can build the future of homes and make a real impact in the industry.

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