Content Marketing Manager

About the Role

Key Responsibilities

• Manages and executes content marketing deliverables aligned with RIT and Saunders' strategy, including content creation for print, electronic publications, social media, email, website, and advertising.
• Maintains accurate, up-to-date content and seeks to improve marketing reach and effectiveness by identifying newsworthy stories and opportunities to raise awareness for the college, faculty, and students.
• Provides direction and edits to designers for graphic layout of department materials and prepares specifications for printing projects.
• Analyzes digital reports such as Google Analytics, social media, and email distribution data to inform decisions and improve content marketing effectiveness.
• Utilizes campaign tracking tools like UTM tags for marketing attribution.
• Collaborates with faculty, staff, and other RIT constituents to establish content partnerships and conducts regular content audits.
• Creates written copy for various department materials, including publications, social media, news stories, blogs, newsletters, and advertising.
• Researches and fact-checks information to ensure accuracy and meets deadlines for content delivery.
• Provides copywriting, editing, and proofreading support for department materials.
• Serves as the primary webmaster for rit/business, managing website content, SEO, SEM, and web design using Content Management Systems and graphic programs.
• Develops and maintains a social media presence, creating plans with objectives and metrics, and engages with influencers.
• Coordinates content on external websites referencing Saunders and researches potential website partners.
• Supports college recruitment and promotional events, including some nights and weekends.

Requirements

• Bachelor's degree or equivalent experience in Marketing, Communications, Public Relations, English, Journalism, or related field.
• Minimum 1-3 years of related experience.
• Willingness to travel to off-campus events and work evenings and weekends as needed.
• Strong writing and communication skills, especially with grammar and spelling.
• Comfort working with digital media, including website management, social media, and email distribution.
• Experience designing or managing websites, with basic knowledge of HTML and ability to resize graphics for web use.
• Strong organizational skills and attention to detail in a fast-paced, deadline-driven environment.
• Experience with office administration, organization, coordination, facilitation, report writing, and bookkeeping.
• Proficiency in Microsoft Office.

Nice to Have

• Proficiency in digital design software such as Adobe Creative Suite, including Acrobat, Illustrator, InDesign, Photoshop, and Dreamweaver.
• Experience with Google Analytics and social media metrics.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Comprehensive employee benefits package including medical, dental, and vision benefits.
• Paid vacation and sick time.
• Retirement savings plan with employer match.
• Tuition assistance for employees and their families.