Content Marketing Manager

About the Role

Key Responsibilities

• Manage a cross-channel editorial calendar aligned with campaign goals, seasonal themes, and product launches.
• Write and edit blog posts, destination features, and itinerary content to support brand storytelling and SEO.
• Lead the creation of high-impact marketing materials such as brochures, flyers, and direct mail pieces.
• Leverage AI tools to streamline research, ideation, and drafting processes while ensuring content remains authentic, accurate, and brand-consistent.
• Write and refine copy for email campaigns (B2C, B2B, loyalty, drip flows), website content, landing pages, and itinerary/program overviews.
• Develop and adapt copy for social media campaigns in collaboration with the Performance Marketing Manager, ensuring posts align with brand tone and drive engagement.
• Structure and outline email campaigns—from subject lines and headers to CTAs and layout recommendations—for implementation by the Marketing Operations Coordinator.
• Ensure consistency in tone, voice, and visual alignment across all platforms.
• Partner with the Performance Marketing Manager to develop keyword-optimized blog and website content.
• Apply SEO best practices to headlines, metadata, content formatting, and linking strategies.
• Collaborate with internal teams and vendors to support print production, including timeline coordination, quotes, layout review, and final proofing.
• Assist in managing and tracking direct mail campaigns from content creation to final delivery.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of experience in content marketing, brand communications, or editorial.
• Exceptional writing and editing skills with an eye for detail and storytelling.
• Proficiency with AI content and collaboration tools to improve efficiency and workflow.
• Strong organizational skills and ability to manage multiple projects under tight deadlines.
• Experience in luxury travel, hospitality, or lifestyle industries preferred.

Nice to Have

• Experience in luxury travel, hospitality, or lifestyle industries.