Content Marketing Manager

About the Role

Key Responsibilities

• Develop and execute a comprehensive content roadmap across marketing channels and funnel stages, tailored to key buyer personas.
• Create high-quality, engaging content across formats, including web pages, email campaigns, social posts, eBooks, blogs, videos, ABM campaigns, event assets, press releases, case studies, and sales collateral.
• Implement SEO best practices by identifying keyword opportunities, uncovering content gaps, and optimizing existing and new content to improve search visibility and inbound traffic.
• Collaborate with product experts to generate thought leadership and educational content such as blog posts, white papers, eBooks, and webinar topics.
• Develop content plans to support integrated marketing campaigns.
• Work alongside designers to ensure creative assets align with the intended voice, tone, and visual direction.
• Manage external agency relationships by providing clear briefs and editorial direction to ensure content aligns with strategy.
• Leverage Jasper AI and other tools to scale content production without sacrificing quality.
• Review, proofread, and edit content to ensure clarity, consistency, and brand alignment.
• Measure content performance and use insights to refine strategies for continuous improvement.

Requirements

• Bachelor's degree in Communications, Journalism, English, Creative Writing, Marketing, or a related field.
• 5+ years of experience in content marketing or professional writing, ideally within the software or technology sector.
• Proven ability to craft compelling narratives that engage technical and executive audiences.
• Strong understanding and hands-on experience with modern SEO strategies and tools.
• Excellent writing, editing, and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Ability to turn complex technical topics into clear, engaging, and persuasive content.
• Comfortable working in a fast-paced environment with cross-functional teams.
• Positive, collaborative attitude with openness to feedback.

Nice to Have

• Experience working with Jasper AI and other content scaling tools.
• Experience in the software or technology sector.

Qualifications

• Educational background as specified in the requirements.

Benefits & Perks

• Medical, dental, and vision insurance.
• Retirement benefits.
• Life insurance.
• Wellness programs.
• Total time off.
• Other employee perks that may be offered by Perforce.