Content Marketing Manager

About the Role

Key Responsibilities

• Develop and drive the overall content strategy and editorial calendar to support campaigns, product launches, and ongoing customer engagement.
• Own end-to-end content marketing programs, from concept through production, distribution, and performance optimization.
• Create and oversee multi-format content, including blogs, videos, email, and social media, ensuring quality and on-brand storytelling.
• Partner closely with growth, product, and design teams to maintain consistent messaging.
• Use data and insights to shape strategies that drive customer acquisition, engagement, and retention.
• Define and track KPIs to measure impact on awareness, conversion, and long-term growth.
• Establish scalable processes, workflows, and content guidelines.
• Explore and implement innovative formats, such as short-form video, interactive content, or new distribution platforms, to keep US Mobile ahead of trends.

Requirements

• Experience working on consumer facing technology.
• Ability to develop and execute content strategies and editorial calendars.
• Experience creating multi-format content including blogs, videos, email, and social media.
• Strong collaboration skills with growth, product, and design teams.
• Ability to use data and insights to inform content strategies.
• Experience defining and tracking KPIs related to marketing impact.

Nice to Have

• Experience with digital marketing performance monitoring.
• Knowledge of process optimization and workflow management.
• Experience with innovative content formats such as short-form video or interactive content.

Qualifications

• Experience working on consumer facing technology.

Benefits & Perks

• Annual offsite events in Japan (2024) and Hawaii (2025).
• $100/month USM credit for phone/family/friends.
• Gym reimbursement.
• Flexible PTO.
• Medical, Dental, and Vision plans.