Content Marketing Manager

About the Role

Key Responsibilities

• Ensure product descriptions, imagery, and specifications are accurate, on-brand, and reflect the quality and craftsmanship behind each product.
• Source supplemental content from suppliers (images, videos, usage tips) to enhance product listings.
• Manage production and updates of product spec sheets and sales collateral.
• Coordinate with the ecommerce and development teams to ensure websites and marketplaces reflect seasonal campaigns and merchandising plans.
• Maintain library of photo and video assets, keeping them organized and accessible for the team.
• Write content across marketing channels, including promotional campaigns, catalog excerpts, blog posts, email and SMS campaigns, social media posts, product stories, and direct mail.
• Deliver creative briefs to the Creative Services Manager and external creative partners; work closely together to execute campaign concepts.
• Develop and manage blog content that drives the right audience and helps them move from interest to action.
• Share content plans and creative assets with paid media partners; ensure intended implementation.
• Collaborate with SEO consultants and apply content optimizations (metadata, headers, alt text, internal links).
• Work with sales and customer service teams to gather stories, user-generated content, and testimonials.
• Source and coordinate with freelance writers as needed.
• Create and execute a content calendar aligned with seasonal campaigns and promotions.
• Write scripts for and produce basic video content (product demos, how-tos, customer interviews, behind-the-scenes); coordinate with external partners on more complex productions.
• Outline workflows and write targeted content for email and SMS campaigns in Klaviyo, tailored to customer segments and lifecycle stages.

Requirements

• A strong writer with a knack for storytelling and brand voice.
• Highly tuned in to digital culture and how people consume content online, especially in a visual-forward, commerce-driven space.
• Hands-on and detail-oriented with solid organizational habits.
• Comfortable juggling multiple content streams and deadlines.
• Basic video filming/editing skills (phone camera and editing are sufficient for most uses).
• 1-3 years of relevant marketing or content experience preferred.
• Familiarity with ecommerce or product-based environments is a plus.

Nice to Have

• Experience with platforms such as Magento, Shopify, Air.inc, Figma, Klaviyo, WordPress, Capcut/Splice.
• HTML experience is a plus, but not necessary.

Qualifications

• Relevant marketing or content experience (1-3 years preferred).
• Basic video filming/editing skills.

Benefits & Perks

• Two weeks of paid personal/vacation time plus half-day for your birthday.
• Paid holidays.
• One week of paid vacation between Christmas and New Year's.
• Unlimited paid sick leave.
• Health insurance stipend: $380/month for employee; $440 for employee + dependent; $630 for families.
• Employer-covered dental and vision insurance.
• Employer-covered short- and long-term disability.
• 25% employer contribution toward additional benefits.
• Life insurance.
• Tech budget for computer, accessories, and tools.
• $600 annual workwear allowance.
• 401(k) matching: 100% match on the first 3% of contributions, plus 50% on the next 2%, fully vested from day one of eligibility (after six months).
• Free planters.