Content Marketing Manager

Robert Half

San Francisco, CA

Contract

Senior

5 days ago

Job Description

About the Role

We are looking for a highly motivated Content Marketing Manager to join our client's team for a 6-month contract opportunity. This is a hybrid role in San Francisco, CA. In this role, you'll shape and execute a unified content strategy that fuels brand awareness, customer engagement, and revenue growth across multiple channels. If you love creating high-quality and engaging content that drives business outcomes this role is for you!

Key Responsibilities

Develop high-impact content across formats—blogs, customer stories, landing pages, videos, webinars, and more—that supports every stage of the buyer journey.
Partner with Product Marketing, Demand Gen, Brand, Comms, and Field teams to craft compelling narratives that highlight our product value.
Use SEO insights, performance data, and market trends to optimize content for reach, relevance, and conversion.
Build and scale editorial operations, including planning, workflow management, and governance.
Create evergreen assets that build trust and confidence in our solutions, especially around international payments.
Collaborate with commercial teams to develop client-facing content like case studies, testimonials, and lo-fi video assets.
Work with digital teams to ensure content is optimized for web, social, CRM, SEO, events, and partner channels.
Audit existing content to align with strategic goals and channel-specific needs.
Lead ideation and production of content that drives organic traffic, engagement, and advocacy.
Repurpose and adapt content for different formats and platforms; experience with lo-fi video creation (Zoom/Teams/Mobile) is a plus.
Build relationships across departments to surface stories, initiatives, and insights for the content pipeline.
Track and report on performance metrics—engagement, audience growth, share of voice, and customer feedback.
Manage compliance and legal reviews, and support sales enablement with polished presentations and collateral.
Coordinate with external partners including agencies, legal, compliance, and translation services.

Requirements

5+ years of experience producing content.
Understands financial services, a regulatory framework.
The ability to develop bespoke content from scratch, as well as repurpose existing content and source third party content to share.
Experience interviewing clients and developing case studies, social media and other content.
Experience with Facebook, Twitter, LinkedIn, Pinterest, Instagram, blogs, Sprout Social.
Experience using Google Analytics a plus.
Analytical approach to content, storytelling and community marketing.
Stakeholder management, strong communication and written skills.
Self-starter, Problem solver.
Passionate and Creative.
Collaborative and adaptable.
Strong attention to detail.

Nice to Have

Experience with lo-fi video creation (Zoom/Teams/Mobile).

Qualifications

5+ years of experience producing content.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company 401(k) plan.

Working at Robert Half

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training.

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