Content Marketing Manager

Openclinica

Needham, MA

Full Time

Mid Level

75k-90k

about 1 month ago

Job Description

About the Role

The Content Marketing Manager is a creative and strategic role to build and execute our content strategy across all marketing channels. This role requires someone who can work independently to research, create, and distribute compelling content that educates our audience and drives business results. You'll have the freedom to experiment with new content formats and channels while building a sustainable content engine. The position is fully remote in the U.S., full-time, and reports to the VP of Marketing. OpenClinica makes clinical trials more efficient and effective with advanced technology and recruitment solutions, trusted by leading life sciences companies, academic institutions, and government agencies.

Key Responsibilities

Develop comprehensive content marketing strategy aligned with business goals and buyer journey stages
Create editorial calendars and content production workflows
Conduct audience research and develop buyer personas to inform content creation
Identify content gaps and opportunities through competitive analysis and keyword research
Write and produce high-quality content including blog posts, whitepapers, case studies, and eBooks
Develop video content concepts and work with production resources
Create email marketing campaigns and newsletter content
Produce social media content optimized for LinkedIn and industry platforms
Collaborate on website copy, landing pages, and conversion-focused content
Manage content distribution across owned, earned, and paid channels
Develop content amplification strategies to maximize reach and engagement
Build relationships with industry publications and secure thought leadership placements
Coordinate with conference and events teams on content for speaking opportunities
Conduct keyword research and optimize content for search visibility
Monitor content performance using analytics tools and adjust strategies accordingly
A/B test content formats, headlines, and calls-to-action
Track and report on content metrics including traffic, engagement, and conversion rates
Position company executives as industry thought leaders through content initiatives
Stay current with clinical research industry trends and regulatory changes
Identify opportunities for original research, surveys, and data-driven content
Build relationships with industry influencers and potential content collaborators

Requirements

4+ years of content marketing experience in B2B SaaS or technology companies
Exceptional writing and editing skills with portfolio of published work
Experience with content management systems and marketing automation platforms
Experience leveraging AI tools for content creation, research, and optimization while maintaining quality and authenticity
Strong understanding of SEO principles and content optimization
Proficiency with analytics tools (Google Analytics, social media analytics, etc.)
Knowledge of content distribution channels and promotion strategies
Self-directed with excellent time management and prioritization skills