Content Marketing Manager - Nordica, North America

About the Role

Key Responsibilities

• Content Capture and collect digital content for use by Nordica Brand and partners.
• Responsible for the production of domestic video content needs such as educational, product, social media content, advertising, etc.
• Responsible for the creation of assets to support sell-in and sell-out initiatives as requested by the sales and marketing team.
• Design effective advertising assets for both print and digital use.
• Identify content needs and execute photo/video shoots to ensure sufficient content for all marketing activities.
• Create custom POP for shops to improve in-store branding and awareness.
• Create visual assets for web portals, including banners, icons, backdrops, etc.
• Provide key accounts with custom imagery requests.
• Work with the product manager to create text-rich imagery for product technology explainers.
• Coordinate with headquarters to ensure global creative aligns with US needs.
• Create and coordinate production of USA sales & marketing materials (NuORDER, catalogs, pricelists, sales books).
• Responsible for the creative buildout of all email marketing campaigns with support from Marketing & Communications Specialist.
• Assist North American Marketing manager with building and initiating the marketing content calendar.
• Manage the digital asset bank on B2B, Salsify, and Cloud Drive.
• Distribute assets to media outlets when requested.
• Establish and maintain a digital asset bank of imagery that aligns with B/T's visual identity.
• Work with headquarters to collect and filter global photography representing Nordica's visual identity.
• Collaborate with social media and web agencies to maintain a robust asset bank and ensure visual consistency.
• Design and develop Nordica's annual SWAG / promotional items with support from the Marketing Manager.
• Support planning, logistics, and details of annual sales meetings.

Requirements

• Bachelor's degree in business, Marketing, Film, or Design.
• High level Adobe Suite experience (Photoshop, Illustrator, InDesign, Lightroom, After Effects, Premiere).
• Mandatory 3-5 years of photo, video, and editing experience.
• Proficiency with Microsoft Office/iWork (Excel, Word, Keynote).
• Practical knowledge and experience with e-commerce digital platforms.
• High level of organization and time management skills.
• Clear and persuasive written and verbal communication skills.
• Strong understanding of the alpine skiing community.
• Knowledge of retail sales and operations.
• Physically demanding role requiring lifting heavy objects, standing for long periods, and outdoor activity.
• Ability to travel domestically and abroad for business, including trips lasting 7-10 days.

Nice to Have

• Experience working with global creative teams.
• Experience in retail or sports/outdoor industry marketing.
• Creative energy and willingness to think outside the box.
• Demonstrates curiosity and a desire for continuous learning.
• Ability to thrive in a dynamic environment.

Qualifications

• Bachelor's degree in business, Marketing, Film, or Design.
• 3-5 years of photo, video, and editing experience.

Benefits & Perks

• Comprehensive health coverage.
• Paid time off, including time to volunteer.
• Generous 401k matching.
• Ski pass contributions.
• Fitness perks.
• Discounts on top-tier gear.