Content Marketing Manager, NYC

About the Role

Key Responsibilities

• Maintain and evolve the Cogency editorial style guide; coach stakeholders on tone by segment, funnel stage and channel.
• Write and/or edit long‑form and short‑form assets for web, blog, email, social, events, marketing literature and internal comms; enforce SEO and brand standards.
• Align all employee‑facing messages with Cogency's external voice, reinforcing brand consistency.
• Serve as content lead on integrated campaigns with Events, Digital, Brand and Ops; deliver hooks, headlines, nurture streams and speaker scripts.
• Partner with Marketing Ops to blueprint scalable content workflows (draft publish), leveraging HubSpot, WordPress, Monday.com and AI tools where efficient.
• Translate Product, Operations and Sales insights into educational resources (case studies, client guides, webinar decks, presentations, white papers, marketing collateral, etc).
• Proactively pitch data‑backed content plays—e.g., testimonial series, infographic sprints, buyer's‑journey nurture packs—to lift lead-to-client velocity.
• Monitor KPIs (traffic, engagement, conversions, influence on pipeline); report insights and optimize.

Requirements

• Bachelor's degree.
• 5+ years B2B content or editorial marketing experience (professional services strongly preferred).
• Portfolio demonstrating thought‑leadership pieces that generated measurable demand.
• Mastery of content CMS/MarTech stack (WordPress, HubSpot, social schedulers, AI content generation tools, etc.).
• Strong interviewing, storytelling and copy‑editing skills.
• Autonomous, decisive, and comfortable leading virtual and in‑person contributors.
• Team‑first communicator with superb written and verbal skills.
• Excellent interpersonal skills - interacts well with all levels of staff and management with a positive and enthusiastic attitude.
• Results-oriented with high expectations for quality, accuracy, attention to detail and overall excellence.

Nice to Have

• Experience scaling content in M&A environments or global roll‑ups.
• Familiarity with video scripting, podcast production or AI‑assisted content.
• Working knowledge of ABM personalization tactics and SEO/SEM best practices.

Qualifications

• Bachelor's degree.