Content Marketing Manager (US Global Wealth Management Marketing)

About the Role

Key Responsibilities

• Understand client needs and content behaviors.
• Collaboratively define and execute U.S. GWM content marketing strategy in alignment with client needs, PIMCO priorities and business objectives.
• Develop, shape, write, copyedit, proofread and continuously improve high-quality, highly effective and targeted externally facing content assets that support PIMCO's broad range of investment strategies and services.
• Create and maintain a dynamic editorial calendar that can shift quickly given market conditions, to ensure relevant and continuous content creation, activation and distribution.
• Collaborate with internal teammates and business unit stakeholders (Sales, Strategy, Product) across business-as-usual deliverables, campaigns, projects and programs to deliver quality content on tight deadlines.
• Partner with regional content leads of APAC and EMEA to ensure optimization of global, regional and local content across various channels.
• Focus on project management and quality process implementation.
• Partner with multiple stakeholders at all levels to ensure all content aligns with brand standards, brand voice, core values, legal and compliance requirements.
• Analyze industry and competitor marketing strategies and best practices and identify opportunities for differentiation and innovation.
• Explore AI tools to provide scale for content creation.

Requirements

• Minimum of a bachelor's degree in marketing, communications, business, economics, or a related field; an MBA, CFA, CAIA or other advanced degree(s) or designation(s) preferred.
• 7+ years of marketing experience in asset management or financial services industry, focused on wealth management.
• Demonstrated knowledge of the U.S. Wealth Management landscape, with an understanding of the needs of financial advisors and retail clients.
• Excellent writing and editing skills, including storytelling relevant to Financial Advisors and investors.
• Able to partner with other internal teams to leverage their research and produce content.
• Knowledge of investment products and services, including fixed income, with the ability to translate complex concepts into client-friendly, engaging content.
• Ensure a high level of attention to detail, resulting in quality, error-free copy and data in all content.
• Digitally savvy; a good understanding of digital tools and channels, such as social media, podcasts, YouTube, search and content marketing.
• Strong work ethic with a roll-up-the-sleeves, 'no-job-too-small' attitude; reliable, productive, a consummate team player.
• Exceptional organizational and project management skills, including the ability to manage multiple initiatives.
• Demonstrated ability to deliver responsibilities through effective interpersonal and communication skills, seeking cross-functional input.
• Passion for investment themes, ideas, and clear, simple expression.
• Collaborative work approach and ability to work well across a dynamic global team.
• Ability to thrive in a challenging, fast-paced environment with shifting priorities.
• Creativity, ingenuity, entrepreneurial spirit, and embodying PIMCO's CORE values.

Nice to Have

• Experience with AI tools to scale content creation.

Qualifications

• Bachelor's degree in marketing, communications, business, economics, or related field.
• Advanced degrees or designations such as MBA, CFA, CAIA are preferred.
• 7+ years of relevant marketing experience in asset management or financial services.

Benefits & Perks

• Competitive salary range of $100,000 to $135,000.
• Total compensation approach including base salary and discretionary bonus.
• Bonus awarded based on company, business, team, and individual performance.