Content Marketing Specialist

About the Role

Key Responsibilities

• Write a wide range of engaging B2B content that positions CME Corp. as a thought leader in the healthcare industry: web copy, case studies, infographics, blog posts, press releases, e-mail campaigns, social media posts, and more as needed.
• Own, create and optimize site content for search engines (SEO), and help build organic search traffic with SEO/AEO, such as on-page optimization, link building, and hyperlocal SEO.
• Perform keyword research, competitive analysis, and update meta tags according to best practices.
• Own the social media channels, engage with the community followers, and create engaging posts to help drive brand awareness and lead generation.
• Administer Net Promoter Score surveys to customers and coordinate with the NPS vendor to schedule presentations of the collected data.
• Collaborate with different business teams to discuss/oversee/manage the creation, production and logistics of new and existing sales support collateral.
• Improve the customer experience on our website through content improvement, integration and lead capture.
• Create and manage the content calendar with various stakeholders.
• Coordinate across multiple teams to ensure content is executed on schedule.

Requirements

• Bachelor's degree in marketing, literature, communications, or another related field.
• 1+ years of digital copywriting, digital marketing or content marketing experience.
• The ability to learn new topics and write compelling B2B content about them (blogs, how-to's, etc.).
• Experience using HubSpot or similar tools for social media management, content management and performance measurement.
• Experience or familiarity administering Net Promoter Score (NPS) surveys.
• Experience writing and executing B2B email campaigns, knowledge of SalesForce e-mail programs is a plus.
• Knowledge and understanding of SEO, including keyword research, meta-data, link building, and best practices.
• B2B social media fluency, native use and knowledge of LinkedIn, Facebook, X, and Instagram.
• Curiosity, attention to detail, collaboration, and the ability to efficiently multi-task.

Nice to Have

• Experience using Magento, or similar platform and SalesForce CRM.
• Experience creating short form product/informational videos.
• An understanding of HTML & CSS.

Qualifications

• Bachelor's degree (preferred)
• Digital copywriting/marketing: 2 years (preferred)
• Content marketing: 2 years (preferred)
• B2B social media: 2 years (preferred)

Benefits & Perks

• Medical, Dental & Vision
• PTO- Vacation, Sick and 11 Paid Holidays
• Employer-Paid Life Insurance
• 401k Retirement Plan
• Employee Stock Ownership Plan
• Flexible Spending Account
• Voluntary Benefits - Critical Illness, Short & Long Term Disability, Accident, Life, Whole Life, and Pet insurance
• Tuition Reimbursement
• Referral Bonus Program
• Employee Assistance Program