Content Marketing Specialist

About the Role

Key Responsibilities

• Conduct keyword research to identify content opportunities for clients
• Write comprehensive articles on a variety of topics with minimal supervision
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Implement feedback from editors, clients, and teammates
• Understand the project lifecycle and collaborate across departments
• Create effective titles to improve CTR and press coverage
• Hit client SEO traffic goals month over month by creating content that ranks and/or generates passive links
• Deliver a reliable, solutions-oriented approach to growing the online presence of clients

Requirements

• 1-2 years as a content marketer, ideally published on reputable news sites or industry blogs
• Working knowledge of SEO tools and their use to improve client websites
• Goal-oriented with the ability to set priorities, meet deadlines, and work independently
• Strong interpersonal skills and ability to form productive working relationships in a remote environment
• Strong project management skills, with ability to handle multiple projects effectively
• Close attention to detail and a focus on creating quality content
• Proven ability to generate creative ideas that attract attention on the web

Nice to Have

• 2-4 years experience working in an agency or similar marketing environment
• B.A. or similar degree in English, journalism, or a related field
• Experience using Google Workspace, Smartsheet, Zoom, and/or Basecamp
• Understanding of HTML/CSS and experience uploading content to WordPress and other CMS platforms
• Experience collaborating with design teams and providing guidance on design and UX best practices

Qualifications

• Experience with content marketing and SEO tools
• Ability to write comprehensive articles and adapt tone for different audiences
• Experience with project management and collaboration tools

Benefits & Perks

• 100% health, vision, and dental benefits
• 50% 401k match up to 6% of salary
• Donation matching
• Career development training
• Unlimited PTO
• Work-from-home equipment
• Free pens