Content Marketing Strategist

About the Role

Key Responsibilities

• Support diverse content creation across print and digital platforms to effectively engage audiences.
• Contribute to business growth through storytelling, strategic content creation, and campaign activation aimed at showcasing products, services, and capabilities.
• Work with marketing partners to suggest content ideas and implement coordinated marketing campaigns across various channels and platforms.
• Collaborate with cross-functional teams and business partners to ensure cohesive messaging and brand representation.
• Plan, develop, build, and publish engaging content aligned with central initiatives.
• Write, edit, proofread, and offer constructive feedback to ensure consistency with brand voice and style.
• Translate complex concepts into clear, concise, reader-friendly, and compelling marketing copy.
• Share insights on target market research, marketing content, trends, and regulations, and recommend process, campaign, and content improvements.
• Track and analyze the performance of published content and interpret data to measure effectiveness and inform future strategies.

Requirements

• Bachelor's degree or equivalent.
• 4+ years of content marketing experience creating content for financial services and retirement plan B2B audiences (e.g., plan sponsors and advisors).
• Skilled in storytelling and simplifying technical information.
• Experience collaborating on full-scale campaigns across various channels and platforms.
• Ability to work in a fast-paced environment and manage multiple projects and priorities.
• Strong problem-solving, project management, decision-making, communication, writing, and editorial skills.
• Excellent planning, delegation, and time management skills.
• Ability to translate data analytics into actionable insights.

Nice to Have

• Experience with financial services and retirement plans.
• Proficiency in PowerPoint and other communication tools.
• Ability to negotiate and maintain positive relationships.

Qualifications

• Bachelor's degree or equivalent.

Benefits & Perks

• Salary range of $81,900 - $115,000 per year, with potential bonuses and incentives.
• Flexible Time Off (FTO) for salaried employees, allowing time away with pay.
• Pension eligibility.
• Comprehensive benefits supporting physical, financial, and social well-being.