Content Marketing Strategy Manager - Wakefield, MA

About the Role

Key Responsibilities

• Develop content strategies and editorial calendars in alignment with client goals and campaign objectives.
• Write and edit a range of content formats such as blog posts, articles, web copy, newsletters, social media content, slide decks, and video scripts.
• Translate complex technical or industry-specific topics into accessible, engaging narratives tailored to business, executive, and technology audiences.
• Collaborate with client leads, subject matter experts, and designers to manage end-to-end content development.
• Help define and refine brand messaging platforms for clients, ensuring consistency and clarity across all communications.
• Develop social media plans and write client-facing posts, often managing and posting content across platforms.
• Track content performance and audience engagement with reporting tools to optimize future work.
• Innovate new content formats and ideas to increase engagement and reach.
• Build and document content processes to ensure quality, efficiency, and repeatability across teams.
• Contribute thought leadership pieces on behalf of clients to position them as industry leaders.

Requirements

• 6-8 years of content marketing, journalism, or digital storytelling experience, preferably in technology, B2B, or nonprofit sectors.
• Strong portfolio of writing samples including bylined articles, marketing copy, messaging frameworks, or verified ghostwritten work.
• Bachelor's degree or equivalent experience.
• Proficiency in using CMS platforms, social media tools (e.g., LinkedIn, Reddit, Instagram, BrandWatch), and project management software (e.g., Wrike, Asana, Monday).
• Understanding of SEO, content lifecycle, and digital performance metrics.
• Excellent collaboration skills and ability to manage multiple content projects simultaneously.
• Comfortable posting content directly on behalf of clients and improving internal workflows.

Nice to Have

• Experience in technology, B2B, or nonprofit sectors.
• Experience with digital storytelling across multiple formats.
• Familiarity with social media management and analytics tools.

Qualifications

• Bachelor's degree or equivalent experience.
• 6-8 years of relevant experience in content marketing, journalism, or digital storytelling.

Benefits & Perks

• Salary range of $80,000 - $90,000 USD annually, determined based on skills and experience.
• Medical, dental, and vision insurance plans (free option available for individuals).
• Generous short- and long-term disability, supplemental life insurance.
• Flexible Spending Accounts, 401(k) matching, paid parental leave.
• Financial planning workshops, pre-paid legal plan, discretionary annual bonus, merit increases, and unlimited paid vacation time.