Content / SEO Marketing Specialist

Infor

Alpharetta, GA

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

Infor is a global leader in business cloud software products for companies in industry-specific markets. They build complete industry suites in the cloud, focusing on user experience, leveraging data science, and integrating easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation. The company values integrity, stewardship, transformation, principled entrepreneurship, knowledge, humility, respect, and self-actualization, fostering a diverse and inclusive work environment.

Key Responsibilities

Develop and implement a content strategy that supports Infor's business goals and marketing initiatives.
Write, edit, and collaborate with product experts, designers, and other content creators to produce high-quality content for websites, blogs, social media, email campaigns, and other digital channels.
Conduct competitive analysis and content audits to identify gaps and opportunities for improvement.
Ensure all content is optimized for search engines to improve visibility and drive organic traffic.
Conduct market research to identify content trends, audience preferences, and competitive insights.
Monitor and analyze content performance using key metrics and KPIs, and adjust strategies as needed to maximize impact.
Maintain an editorial calendar to ensure timely delivery of content and alignment with marketing campaigns.
Ensure content adheres to guidelines and best practices for content creation, maintaining consistency in tone, style, and branding across all channels.
Work closely with marketing, product, and sales teams to align content with business objectives and customer needs.

Requirements

Prior experience as a Content Strategist or similar role in a technology or software company.
Experience working with B2B content marketing principles and best practices.
Prior experience in SEO and content optimization techniques.
Prior experience with data analytics to derive insights.
Legal authorization to work permanently in the United States without visa sponsorship.

Nice to Have

Experience with SEO tools such as Ahrefs.
Experience with project management tools like ClickUp.

Working at Infor

At Infor, the culture is founded on the PBM™ philosophy and eight guiding principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, and self-actualization. The company emphasizes diversity, inclusion, and fostering a healthy, innovative environment that creates long-term value for clients and fulfillment for employees.

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