Content Strategist

Bct Greater Austin And The State Of Oklahoma

Full Time

Mid Level

80k-80k

11 days ago

Job Description

About the Role

The Oklahoma Medical Marijuana Authority (OMMA) is seeking a full-time Content Strategist. This is a state position governed by the Civil Service Rules, in state government located in Oklahoma City, OK. OMMA offers a comprehensive benefits packet, including a generous benefit allowance to offset the cost of insurance premiums for employees and their eligible dependents. The position involves planning, creating, and delivering accurate and engaging communications, overseeing social media management, developing newsletters, and translating complex medical, legal, and regulatory information into clear content for diverse audiences. The role emphasizes innovative problem-solving, collaboration, and maintaining consistent messaging across platforms.

Key Responsibilities

Develops and executes a comprehensive content strategy aligned with agency goals, priorities, and compliance requirements.
Drafts, edits, and manages newsletters for patients, licensees, lawmakers, and other audiences.
Maintains an editorial calendar for planned communications and adapts for urgent updates and breaking developments.
Oversees OMMA social media accounts, including content creation, scheduling, posting, and community management.
Presents monthly content performance reports and monitors engagement metrics to adjust strategy for maximum reach and clarity.
Drafts timely messages for urgent agency updates, health advisories, or legislative updates.
Ensures all content meets accessibility standards and adheres to state guidelines.
Supports public education initiatives, campaigns, and outreach events with appropriate communication materials.
Maintains and updates content compliance checklists for all agency publications.
Establishes content approval workflows and coordinates regular content review meetings.
Collects, analyzes, and reports content metrics, including social media engagement, public inquiries, and campaign reach.
Maintains a repository of approved content, templates, and guidelines for staff use.

Requirements

Bachelor's degree in journalism, communication, marketing, English, or a related field, or an equivalent combination of education and experience.
Experience in writing and editing, public relations, or serving as a public information officer.
Advanced knowledge of English usage, grammar, and composition.
Knowledge of public relations principles and techniques, media sources, visual graphics, and video techniques.
Ability to write and edit effectively, gather and organize data, and communicate both orally and in writing.
Ability to establish and maintain effective working relationships.

Nice to Have

2+ years of professional media/journalism experience.

Qualifications

Bachelor's degree in journalism, communication, marketing, English, or a related field.

Benefits & Perks

Comprehensive benefits package including a benefit allowance to offset insurance premiums.

Working at Bct Greater Austin And The State Of Oklahoma

The agency values innovative and creative problem-solving, does not settle for status quo or complacency, and encourages hard work to achieve excellence in its mission.

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