Content Strategist

About the Role

Key Responsibilities

• Analyze existing content across SharePoint, legacy systems, and other internal sites.
• Identify high-value, outdated, redundant, or irrelevant content.
• Develop a migration strategy that aligns with Staffbase's capabilities and AEP's communication goals.
• Lead discovery sessions with department stakeholders to understand their communication needs and priorities.
• Facilitate workshops and working sessions to co-create content structures and governance models.
• Serve as a liaison between the internal communications team and departmental content owners.
• Define content types, templates, and presentation standards for Staffbase.
• Make informed decisions about what content to migrate, revise, or retire.
• Ensure migrated content is well-organized, easy to manage, and sustainable long-term.
• Establish content ownership and review cycles to maintain freshness and relevance.
• Create documentation and training materials to support departmental content managers.
• Provide post-migration support and iterate based on stakeholder feedback.
• Maintain a centralized tracker to monitor migration progress.
• Collaborate with internal communications, IT, and Staffbase implementation teams.
• Communicate project status and outcomes to leadership and stakeholders.

Requirements

• Proven experience in content strategy, UX writing, or internal communications.
• Strong stakeholder engagement and facilitation skills.
• Familiarity with intranet platforms (e.g., SharePoint, Staffbase) and content governance.
• Ability to work quickly and decisively in a fast-paced, collaborative environment.
• Excellent communication and presentation skills, especially with non-technical audiences.

Nice to Have

• Experience with enterprise content migrations or platform transitions.
• Knowledge of user-centered design principles.
• Comfort with ambiguity and ability to bring clarity to complex problems.

Qualifications

• Experience level: Intermediate