Content Strategist

About the Role

Key Responsibilities

• Possesses a working knowledge and real-world experience in planning, managing and executing social media initiatives.
• Manages brand voice and consistency across digital properties including blogs, Twitter, Facebook, LinkedIn, YouTube, Yelp, and Instagram.
• Develops and manages integrated communication plans and social media strategies, including communications positioning, messaging, and execution of tactics consistent with the Sanford brand.
• Works closely with creative teams, business partners, and senior marketing specialists to create social content.
• Communicates effectively in real-time engagement scenarios after hours and during live events.
• Leverages measurement tools to provide progress reports and insights, continually finding ways to improve metrics through testing and new ideas.
• Listens for and monitors non-favorable social media activity and responds appropriately.
• Manages day-to-day social activities and tools.
• Develops social media strategies and recommendations to support marketing campaigns.
• Promotes media stories through Sanford's social networks.
• Participates in project management teams to provide social media recommendations.
• Develops and communicates social media training and best practices in partnership with corporate training functions.
• Innovates using new ideas and experimentation.
• Leverages data and insights to monitor overall performance and adjusts strategies as needed.
• Identifies social media opportunities and provides recommendations to stakeholders.
• Supports the mission, vision, and values of Sanford Health and associated businesses.
• Develops and maintains a master list of Sanford Health's social media accounts.

Requirements

• Bachelor's degree required in public relations, journalism, communications, marketing, English, or related field.
• Minimum of three years experience in social media or digital media marketing.
• Experience with social media platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, Reddit, Pinterest, Google My Business, etc.
• Experience with social media marketing and reporting platforms such as Hootsuite, Sprout, Salesforce, Spredfast, Google Analytics, Adobe, Canva, etc.

Nice to Have

• Three years' experience leading social teams is beneficial.

Qualifications

• Bachelor's degree in relevant field.