Content Strategist

Georgia Institute of Technology-Main Campus

Atlanta, GA

Full Time

Mid Level

63k-83k

about 1 month ago

Job Description

About the Role

Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. The university emphasizes values such as academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech is a top-ranked public research university located in Atlanta, serving over 45,000 students across various disciplines, with a mission to develop leaders who advance technology and improve the human condition. The institution values inclusion, innovation, and responsible stewardship, aiming to be a leading technological research university committed to public good and addressing global challenges.

Key Responsibilities

Develop content strategy and coordinate design utilizing collaborative needs assessment and analysis to achieve strategic Institute marketing and communications goals.
Monitor and compile reports using analytics, search engine optimization, benchmarking and tracking for analysis and planning.
Produce, update and maintain website content to ensure alignment with Institute marketing and communications goals.
Serve as subject matter expert and advise unit personnel in areas related to communication content.
Define strategy for content creation and management to strengthen strategic Institute marketing and communications goals.
Perform other duties as assigned.

Requirements

Bachelor's Degree in Communications, Technical Communications or related field or equivalent combination of education and experience.
Three to five years job related experience.
Strong writer and editor with a deep understanding of storytelling to drive brand affinity and engagement.
Expertise in content strategy, website taxonomy, user behavior best practices, and technical SEO.
Organizational skills, verbal and written communications skills.
Ability to operate effectively on a cross-functional team, manage multiple projects, and work in a deadline-oriented environment.

Nice to Have

Experience with content management systems and web analytics tools.
Creative thinker adept at managing ambiguity and developing innovative solutions.
Ability to connect strategic dots into an integrated plan and execute effectively.

Qualifications

Educational background with a Bachelor's Degree in relevant fields.

Benefits & Perks

Salary Range: $63,303 - $83,000 annually.

Working at Georgia Institute of Technology-Main Campus

Georgia Tech values integrity, excellence, accountability, and respect. The university promotes a fair and respectful environment, emphasizing diversity, collaboration, innovation, ethical behavior, and community wellbeing. It supports a healthy work-life balance and inclusive innovation, aiming to serve the public good and develop principled leaders from all backgrounds.

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