Content Strategist

Insight Global

New York, NY

Full Time

Senior

5 days ago

Job Description

About the Role

The Content Strategist leads content planning from project inception, aligning strategy with business and UX goals. They coordinate timelines, guide collaboration across teams, and ensure content is structured, branded, and optimized for SEO. Through strategic oversight, they manage the content lifecycle, use data to inform decisions, and deliver accessible, user-centered digital experiences. The company is committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. They are an equal opportunity/affirmative action employer that considers all candidates regardless of protected characteristics.

Key Responsibilities

Lead content planning from project inception, aligning strategy with business and UX goals.
Coordinate timelines and guide collaboration across teams.
Ensure content is structured, branded, and optimized for SEO.
Manage the content lifecycle and use data to inform decisions.
Deliver accessible, user-centered digital experiences.

Requirements

5-10 years of Content Strategy experience that focuses on complex software products or digital experiences.
3+ years of experience with Figma and UX content tools.
Proficiency in collaboration tools such as Slack, Figma, Lucidchart, Jira, and virtual whiteboarding programs (FigJam, Lucid, Mural, etc.).
Experience with empathy/content/feature mapping and other discovery/sprint planning exercises in partnership with UX design and research.
Strong understanding of information architecture and content lifecycle management.