Content Strategist

About the Role

Key Responsibilities

• Serve as the embedded editorial and content quality lead for assigned IMST teams, acting as the day-to-day liaison
• Execute comprehensive content strategy development including content mapping and impact planning consultation
• Interpret human insights and behavioral strategies to establish editorially strong content strategies, themes, and messaging frameworks that drive engagement and behavior change
• Lead strategic partnerships with Marketing Strategy Leads and Experience Planners to assess content gaps and develop solutions that elevate storytelling and brand voice
• Manage and guide the development of messaging, content plans, and core assets with a focus on editorial quality, narrative clarity, and visual storytelling including video, photography, and data visualization
• Collaborate with the Creative Editorial team to ensure consistency in tone, style, and storytelling across all content formats
• Lead creative reviews and provide editorial feedback on key deliverables such as scripts, infographics, patient stories, and digital experiences
• Establish the development of best practice guides and learning sessions that promote editorial excellence and creative innovation
• Develop content strategy capabilities and establish strategic frameworks across the brand portfolio
• Work across the creative team by fostering a positive work environment and promoting cross-functional collaboration
• Travel for production as needed
• Perform other duties as assigned

Requirements

• Advanced content strategy development with expertise in content mapping and impact planning methodologies
• Expert editorial judgment with strong patient storytelling and messaging development capabilities
• Strategic thinking with deep understanding of audience segmentation and behavioral psychology
• Proven track record developing integrated content campaigns that drive measurable engagement and behavior change
• High-level experience coordinating cross-functional teams and establishing resource management protocols across multiple disciplines
• Excellent verbal and written communication skills with professional client relationship management abilities
• Expert knowledge in data visualization and infographics creation and optimization
• Advanced experience with media co-creation partnerships and collaborative content development initiatives
• Proven ability to evaluate content effectiveness measurement and strategies and make independent optimization decisions
• Strong consultative skills with ability to brief and supervise specialist teams
• 10+ years of content strategy experience within agency, brand, or healthcare marketing environments
• Demonstrated success leading content initiatives for regulated industries, preferably pharmaceutical or healthcare
• Proven track record managing content for multiple brands or product lines simultaneously
• Experience collaborating with creative agencies and internal marketing teams
• Bachelor's degree in marketing, Communications, or related field

Qualifications

• Bachelor's degree in marketing, Communications or related field
• 10+ years of relevant experience