Content Strategist

About the Role

Key Responsibilities

• Develop communication formats and concepts for the Division, including determining audience, style, branding, and tone.
• Create and implement communication and marketing strategies within the Department's guidelines to promote the Division's programs and services.
• Design and maintain Division messaging, partnering with units to ensure consistent and relevant messaging across channels.
• Manage the flow of information to partners and stakeholders through the website, email campaigns, print, and video materials.
• Develop internal communications such as monthly reports, newsletters, and other mediums as requested.
• Support the Division staff as a strategic communications contact and serve on the Communication Council.
• Complete special projects assigned by the supervisor and Division Leadership Team.
• Represent the Division by serving on internal and external committees, task groups, and attending conferences and meetings.

Requirements

• Six (6) years of relevant experience in external communications, marketing, or content production for a government agency, non-profit, higher education, or private sector organization.
• Experience using Content Management Systems (CMS) like WordPress, Drupal, or SharePoint to update websites.
• Skill in understanding target audiences and customizing content to their needs, reading levels, and interests.
• Ability to write clearly, concisely, and accurately for different audiences and formats, such as web pages, instructional guides, emails, and talking points.
• A combination of related education and/or relevant experience in an occupation related to the work assigned equal to six (6) years.
• Preferred: Skill in working with subject matter experts and department leaders to create and approve content.
• Preferred: Experience with Adobe Suite (Acrobat, InDesign, Premiere).
• Preferred: Professional proficiency in both written and verbal Spanish.
• Preferred: Experience creating accessible content following WCAG criteria.

Nice to Have

• Experience with Adobe Suite, including Acrobat, InDesign, and/or Premiere.
• Proficiency in Spanish, both written and verbal.
• Experience creating accessible content following WCAG standards.
• Experience performing duties similar to those assigned to a classified State of Colorado employee.

Qualifications

• Must be a Colorado resident at the time of application.
• Pass a thorough background check including E-Verify.
• Experience in external communications, marketing, or content production for a government or similar organization.
• Experience with Content Management Systems like WordPress, Drupal, or SharePoint.

Benefits & Perks

• Strong, secure, yet flexible retirement benefits including PERA Defined Benefit or PERA Defined Contribution Plan plus 401(k) and 457 plans.
• Medical and dental health plans.
• Employer supplemented Health Savings Account.
• Paid life insurance.
• Short- and long-term disability coverage.
• 11 paid holidays per year plus vacation and sick leave.
• BenefitHub state employee discount program.
• MotivateMe employee wellness program.
• Flexible schedules, training, and other work-life programs.
• Access to employer-supported employee affinity spaces.
• RTD EcoPass and Commuter Program.
• Potential qualification for the Public Service Loan Forgiveness Program.