Content Strategist, Security Marketing

Cisco

Full Time

Senior

191k-281k

about 1 month ago

Job Description

About the Role

We are seeking a content strategist with a strong emphasis on strategic execution to join our Security Marketing team. In the digital age, compelling content drives engagement which in turns drives the growth engine of the business. This role is pivotal in developing content strategies and helping them leveraging data-driven insights to drive our go to market initiatives. You will work cross-functionally to develop the content strategy against the initiatives we have in market, execute ensuring high quality delivery of compelling content that resonates with security practitioners and decision-makers, and leverage data-driven decision making to iterate on the strategy on a continuous basis.

Key Responsibilities

Define and implement a content roadmap that aligns with go-to-market initiatives and customer needs.
Work cross functionally to ensure timely delivery of content roadmap.
Leverage data and insights to measure content performance, optimize engagement, and refine content strategies.
Provide strategic support for events, launches and marketing campaigns, ensuring they align with broader marketing goals and are informed by analytics.
Track and manage marketing budgets strategically, ensuring resources are allocated effectively based on analytics.
Identify and prioritize key marketing activities that contribute to strategic revenue growth.

Requirements

8+ years' experience in content strategy, marketing operations, or editorial roles—preferably in cybersecurity, enterprise tech, or B2B SaaS.
Proficiency in content management systems (CMS), marketing automation (including Generative AI), strategic optimization (including JIRA) and digital analytics tools.
Self-starter mindset with a passion for strategic excellence, audience engagement, and bias to action.
Strong project execution skills, attention to detail, and a risk-mitigation mentality.

Nice to Have

MBA, preferably from a top tier university.
Foundational understanding of security concepts, including XDR, SIEM, SOAR, identity and endpoint security.
Deep understanding of AI technologies and applications with a desire to stay updated on the latest advancements and trends.
Strong organizational and strategic thinking skills, with experience in managing marketing budgets and ensuring compliance with legal standards.

Qualifications

Educational background or certifications are not explicitly specified, but experience in relevant fields is required.

Benefits & Perks

Access to quality medical, dental and vision insurance.
A 401(k) plan with a Cisco matching contribution.
Short and long-term disability coverage.
Basic life insurance and numerous wellbeing offerings.
Up to twelve paid holidays per calendar year, including one floating holiday and a day off for birthday.
Vacation time off, Sick Time Off, and paid time away for critical or emergency issues.
Additional paid time to volunteer and give back to the community.
Performance-based incentive pay for sales roles with detailed incentive structure.

Working at Cisco

Our passion is connection—we celebrate our employees' diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. We understand our outstanding opportunity to bring communities together and at the heart of that is our people. We foster an inclusive environment through employee resource organizations, paid volunteer time, and a culture that values diversity, belonging, and continuous growth. Our technology, tools, and culture pioneered hybrid work trends, allowing all to give their best and be their best.

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