Content Strategist, Sellside

Exl

New York, NY

Full Time

Senior

137k-200k

4 days ago

Job Description

About the Role

This role may also be located in our Playa Vista, CA campus. The Sellside organization works with publishers across the world, funding and enabling a free and open web. This role will sit within our Partner Experience team, which enables a seamless customer journey for our publishers by improving our support infrastructure at scale and solving critical partner issues. Our team supports publishers' self-help experience through scalable solutions rooted in content and product expertise, ensuring customers benefit from Google's scaled surfaces-based self-sufficiency solutions. As a Content Strategist, you will be at the forefront of launching user-centric self-help solutions, including the latest Generative AI-powered capabilities.

Key Responsibilities

Work closely with cross-functional stakeholders to define strategy and align on requirements before piloting and scaling content solutions, including AI-powered tools for content creation, optimization, and personalization.
Drive ongoing refreshes of existing content solutions for top user issues and publisher journeys to support new product launches and optimize content in priority areas.
Analyze metrics and develop insights to deliver content strategy recommendations, track key metrics, and report on content ROI.
Manage complex project schedules, identifying risks, acting with subject-matter persuasion, and demonstrating a high degree of influence on stakeholders to successfully overcome roadblocks.
Remain up-to-date on content best practices through user research and A/B testing to iterate on content guidelines and structure as needed to optimize for a seamless user experience.

Requirements

Bachelor's degree or equivalent practical experience.
8 years of experience in a technical project management or a customer-facing role.
6 years of experience working in content, technology, support operations, or related fields.
2 years of experience with analytics, deriving insights from data, or structuring recommendations based on data analysis.
Experience with technical writing.

Nice to Have

Experience working with stakeholders in Product and Engineering teams with a tech-first mindset, influencing outcomes, and driving measurable results.
Knowledge of content principles, user-centered design, and best practices for creating content for different audiences.
Knowledge of Google Ad Manager, AdMob, AdSense, or related sellside products.
Familiarity with AI-powered content strategy tools and technologies.
Ability to manage multiple complex projects simultaneously while working with geographically dispersed, cross-functional teams and thriving in an often ambiguous environment.

Benefits & Perks

US base salary range for this full-time position is $137,000-$200,000 + bonus + equity + benefits.
Our salary ranges are determined by role, level, and location.
Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
The compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Learn more about benefits at Google.

Apply Now