Content Strategist, University Relations

About the Role

Key Responsibilities

• Envision and plan enhancements for websites in collaboration with marketing, communications, and stakeholders throughout the institution.
• Provide vision and strategy to align content with Rush's business goals and user needs.
• Help clinical stakeholders determine their communication goals and provide guidance on effective content approaches.
• Use data to support strategic content recommendations and identify the best channels for content distribution.
• Serve as the content strategy lead for clinical service lines and other stakeholder groups as assigned.
• Manage all aspects of the content lifecycle: planning, research, writing, production, distribution, and measurement.
• Write and edit creative and compelling digital and print content for different audiences that supports overall content and communications strategies.
• Write and edit digital content optimized for organic search (SEO) following best practices.
• Generate ideas for new content aligned with content, marketing, and social media plans.
• Interview sources and conduct research as needed.
• Coordinate feedback and approvals from sources and colleagues.
• Promote and support brand and editorial standards.
• Edit content to ensure consistency in style, voice, and tone.
• Review and edit colleagues' copy and incorporate feedback.
• Serve as project manager and/or editor for digital and print publications.
• Coordinate photo or video shoots and work with graphic designers and other team members.
• Communicate feedback to freelance writers as needed.
• Work efficiently with department members, sharing copy and source interviews, and assist on other projects as requested.

Requirements

• Bachelor's degree required; preferably in English, journalism, marketing, or a related field.
• Three or more years of writing experience, preferably in marketing communications.
• Excellent writing, editing, and proofreading skills.
• Experience working collaboratively with other professionals to complete projects in a timely manner.
• Excellent interpersonal skills.
• Comfortable interviewing people at all levels of the organization, including senior leadership.
• Strong analytical, organizational, problem-solving, and critical-thinking skills.
• Ability to work with clients and internal colleagues to promote content strategy that aligns with business goals and user needs.
• Ability to convey complex ideas in creative, easy-to-understand ways.
• Ability to work independently and as part of multifunctional teams.

Nice to Have

• Health care experience a plus.

Qualifications

• Bachelor's degree in English, journalism, marketing, or a related field.

Benefits & Perks

• Rush offers exceptional rewards and benefits.