Content Strategy Manager, Lifestyle

About the Role

Key Responsibilities

• Lead and execute the SEO strategy for both brands, focusing on growing high-value engagement and conversion such as affiliate commerce, newsletter signups, and memberships.
• Collaborate with editorial leaders to develop and refine daily, weekly, and monthly content plans that generate meaningful engagement across site, newsletters, and social/video platforms.
• Monitor industry trends and real-time news to identify timely and relevant content opportunities, backed by audience insights.
• Translate performance data into clear, actionable strategies across commerce, subscriptions, and audience development.
• Use tools like Google Analytics, Looker, SEMrush, SimilarWeb, and others to assess performance, identify gaps, and develop testable experiments.
• Facilitate ongoing SEO and content strategy training across teams and act as an internal ambassador for best practices.
• Lead regular cross-functional meetings to share insights, track experiments, and celebrate wins with editors and leadership.
• Partner with stakeholders across affiliate commerce, ad sales, product, engineering, and marketing to support new initiatives and refine existing strategies.

Requirements

• 3+ years of experience in content strategy, with a focus on both technical and editorial SEO.
• Proficiency with SEO tools and analytics platforms, including Google Discover, Google Analytics, Google Search Console, and SEMrush.
• Comfortable working with data and turning insights into content strategies.
• Excellent organizational and project management skills, with the ability to prioritize and meet deadlines.
• Strong written and verbal communication skills, with a collaborative and inclusive mindset.
• A growth-oriented approach and curiosity about digital audience behaviors.

Nice to Have

• Familiarity with AI tools and platforms for content optimization.
• Knowledge of affiliate commerce and/or membership strategy.
• Coding experience (e.g., Python, JavaScript).
• Personal interest in food, home, or lifestyle content.

Qualifications

• Educational background is not explicitly specified, but at least 3 years of relevant experience is required.

Benefits & Perks

• Work with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing.
• Access to innovative training programs, workshops, and industry events.
• Hybrid work flexibility, with at least 3 days a week in the NYC office.
• Employee Resource Groups and a welcoming workplace culture.
• Comprehensive benefits including medical, dental, and vision insurance from Day 1.
• Competitive 401(k) plan with a company match.