Content Strategy Manager, Lifestyle

About the Role

Key Responsibilities

• Lead and execute the SEO strategy for both brands, focusing on growing high-value engagement and conversion (e.g., affiliate commerce, newsletter signups, memberships).
• Collaborate with editorial leaders to develop and refine daily, weekly, and monthly content plans that generate meaningful engagement across site, newsletters, and social/video platforms.
• Monitor industry trends and real-time news to identify timely and relevant content opportunities-always backed by audience insights.
• Translate performance data into clear, actionable strategies across commerce, subscriptions, and audience development.
• Use tools like Google Analytics, Looker, SEMrush, SimilarWeb, and others to assess performance, identify gaps, and develop smart, testable experiments.
• Facilitate ongoing SEO and content strategy training across teams and act as an internal ambassador for best practices.
• Lead regular cross-functional meetings to share insights, track experiments, and celebrate wins with editors and leadership.
• Partner with stakeholders across affiliate commerce, ad sales, product, engineering, and marketing to support new initiatives and refine existing strategies.

Requirements

• 3+ years of experience in content strategy, with a focus on both technical and editorial SEO.
• Proficiency with SEO tools and analytics platforms, including Google Discover, Google Analytics, Google Search Console, and SEMrush.
• Comfortable working with data and turning insights into content strategies.
• Excellent organizational and project management skills, with the ability to prioritize and meet deadlines.
• Strong written and verbal communication skills, with a collaborative and inclusive mindset.
• A growth-oriented approach and a curiosity about digital audience behaviors.

Nice to Have

• Familiarity with AI tools and platforms for content optimization.
• Knowledge of affiliate commerce and/or membership strategy.
• Coding experience (e.g., Python, JavaScript).
• Personal interest in food, home, or lifestyle content.

Qualifications

• Educational background is not explicitly specified, but at least 3 years of relevant experience is required.

Benefits & Perks

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.