Coordinator, Brand Management

About the Role

Key Responsibilities

• Assist in the creation of seasonal and evergreen marketing briefs by compiling insights and preparing presentations and documentation for internal and external stakeholders.
• Manage seasonal product sample orders and sample logistics for photoshoots, activations, and industry relationships.
• Track project budgets, manage invoices, and coordinate with creative agencies and production vendors to ensure timely and cost-effective execution.
• Support ad hoc brand initiatives, including event activations, product launches, and internal brand education efforts.
• Collaborate cross-functionally with brand managers, creative teams, merchandising, and external partners to bring marketing strategies to life.
• Support product storytelling and ensure alignment across global and regional marketing efforts.

Requirements

• 3+ years of relevant experience within a global organization and a strong understanding of the outdoor industry.
• Deep enthusiasm for The North Face brand, our values, and the outdoor community.
• Strong motivation to work on various projects and assist the brand marketing team with time-sensitive tasks.
• Excellent written and verbal communication skills, with the ability to articulate ideas clearly and collaborate across departments and time zones.
• Interest in growing brand strategy skills through exposure to campaign planning, consumer insights, and global marketing frameworks.
• Ability to manage multiple projects simultaneously, track timelines and budgets, and coordinate product samples and content assets using internal systems.
• Proficiency in Keynote/PowerPoint, Word, Excel, and familiarity with social media platforms, project management software, and other databases.
• Location: Based in Denver, Colorado.

Nice to Have

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Formal education and degrees are a plus, but total experience and professional achievements are most important.

Qualifications

• Educational background in Marketing, Business Administration, or related fields is preferred but not mandatory.

Benefits & Perks

• Extensive development and growth opportunities.
• Competitive compensation package.
• Strong benefits including medical, dental, vision, and 401(k).
• Supportive and inclusive culture focused on diversity, equity, and inclusion.
• Additional compensation awards such as annual incentive plans, sales incentives, or commissions.
• Detailed benefits information available at www.MyVFbenefits.com.