Coordinator, Email & Content

About the Role

Key Responsibilities

• Assist in setting up, testing, and scheduling email campaigns in Salesforce Marketing Cloud, with guidance from senior team members.
• Help track editorial calendars for email campaigns supporting various initiatives such as MOE, National Geographic Live, Traveling Exhibitions, and Storytellers Collective.
• Apply pre-approved segmentation and personalization rules to emails as directed.
• Conduct quality checks on email layouts, links, and visuals across various devices and clients.
• Support campaign reporting by collecting and formatting performance data for team review.
• Maintain organized archives of email content and tracking documentation.
• Assist with content updates in Sanity CMS, including minor copy edits, image uploads, and event listings.
• Support the rollout of web content tied to seasonal promotions or program launches.
• Coordinate with internal teams to ensure program information on the website is current and accurate.
• Help maintain update logs and link tracking for campaign pages.
• Provide support for uploading content to landing pages and microsites as needed.
• Contribute to short-form marketing copy for email snippets, web modules, and banners under supervision.
• Assist in proofreading and formatting content for accuracy and brand alignment.
• Help version content for different audience segments, geographies, or partner-specific needs.
• Maintain internal reference documents for messaging, tone, and campaign content usage.
• Help coordinate timelines and content routing for internal reviews and approvals.
• Update shared calendars, trackers, and asset logs to ensure transparency across teams.
• Participate in campaign planning meetings and share delivery status updates as needed.
• Capture internal feedback and assist in organizing insights for future campaign improvement.

Requirements

• Bachelor's degree in marketing, communications, journalism, digital media, or a related field preferred.
• 2+ years of experience supporting digital marketing campaigns, with a focus on email development and/or website content coordination.
• Familiarity with Salesforce Marketing Cloud or similar email platforms (e.g., Mailchimp, Campaign Monitor); willingness to learn platform-specific tools.
• Exposure to content management systems such as Sanity, WordPress, or similar tools is helpful but not required.
• Basic understanding of email design principles, formatting, and responsiveness across devices.
• Strong writing, proofreading, and editing skills for short-form content.
• Exceptional attention to detail and ability to manage multiple tasks with shifting priorities.
• Clear communicator with a collaborative approach to cross-functional work.
• Demonstrated interest in marketing, communications, or digital production, especially in a mission-driven or cultural environment.
• Comfort with tools like Microsoft Office, Google Workspace, and basic project management platforms (e.g., Monday.com, Trello).
• Willingness to receive feedback, learn new skills, and contribute to a positive, team-oriented culture.

Nice to Have

• Exposure to email or content publishing tools such as Salesforce Marketing Cloud, Mailchimp, WordPress, or Sanity CMS.
• Familiarity with project coordination tools (e.g., Monday.com, Asana, Trello) and comfort working in cross-functional teams.
• General understanding of National Geographic's mission, tone, and visual brand is helpful.
• Interest in digital storytelling, audience engagement, and campaign coordination across platforms.
• Eagerness to grow professionally in a collaborative and fast-paced environment.

Qualifications

• Bachelor's degree in marketing, communications, journalism, digital media, or a related field (preferred).
• Minimum of 2 years supporting digital marketing campaigns, especially email and website content coordination.

Benefits & Perks

• Competitive and holistic total rewards package.
• Salary range of $25.10 - $26.45 per hour.
• Medical, dental, and vision insurance.
• Wellness program and 401(k) retirement plan with matching contributions after 6 months.
• Flexible paid time off benefits with up to 22 days of paid annual leave and 10 days of sick leave.
• 12 paid holidays and a paid winter break between December 25 and 31.
• Paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits.
• Learning and development opportunities.
• Lifestyle Spending Account, pet adoption assistance and insurance, pre-tax transportation benefits.
• Employer-paid life insurance and disability benefits.
• Various discounts and perks.