Corian Design Product Marketing Analyst

Dupont

Wilmington, DE

Full Time

Mid Level

2 days ago

Job Description

About the Role

At DuPont, our purpose is to empower the world with essential innovations to thrive. We work on things that matter. Whether it's providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world. Discover the many reasons the world's most talented people are choosing to work at DuPont. We are seeking a results-driven Product Marketing Analyst to join our team in a pivotal role responsible for translating customer, market, and competitive intelligence into compelling product positioning, messaging, and go-to-market support. The role involves supporting strategic and commercial growth across core and emerging product categories, ensuring market needs are translated into clear, consistent product communication that drives growth. The position is based in Wilmington, DE, with a hybrid schedule of 3 days onsite and 2 days remote.

Key Responsibilities

Drive customer segmentation research and analysis to assist in the development of clear where-to-play & how-to-win strategies.
Translate customer insights and segment market data into actionable product positioning and messaging to develop product launch plans, messaging frameworks, sales toolkits, and go-to-market materials in collaboration with Product, Channel, and Marketing teams.
Build customer personas and segment profiles that guide messaging and content development.
Conduct ongoing competitor analysis and industry trend monitoring to inform differentiation strategies.
Collaborate with Digital and MC teams to ensure positioning is reflected consistently across all customer-facing channels.
Own and prioritize marketing deliverables in alignment with internal stakeholders and product roadmaps.

Requirements

Bachelor's degree in marketing, Business, Communications, or a related field.
3 to 5 years of experience in product marketing, strategic marketing, or B2B marketing support roles.
Strong written and verbal communication skills with the ability to translate technical product details into customer-facing messaging and collateral.
Experience supporting product launches, go-to-market campaigns, and cross-functional planning.
Analytical mindset with experience in customer research, segmentation, and competitive tracking.
The ability to synthesize data into clear, compelling insights and translate them into content and tools.
Comfortable collaborating across marketing, product, and sales teams in a matrixed environment.

Qualifications

Bachelor's degree in marketing, Business, Communications, or a related field.
3 to 5 years of relevant experience in product or strategic marketing roles.

Benefits & Perks

DuPont offers a comprehensive pay and benefits package.

Working at Dupont

DuPont is committed to fostering an inclusive environment and is an equal opportunity employer. We value innovation, collaboration, and a results-driven mindset, supporting our employees' growth and success.

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