Corporate Vice President, Marketing

Trimark International Limited

Lewisville, TX

Full Time

Executive

21 days ago

Job Description

About the Role

The Vice President of Marketing is a senior leader at TriMark USA, the country's largest provider of foodservice equipment, supplies, design services, and service beyond the sale. This role is responsible for shaping and executing a comprehensive marketing strategy that drives brand growth, market share, customer engagement, and supports sales expansion across divisions and channels. The Vice President oversees all marketing functions—including brand management, digital marketing and engagement, communications, and category marketing—and ensures alignment with TriMark's national and regional business goals. The position involves leading initiatives to strengthen TriMark’s market position, spearheading product category marketing, enhancing digital transformation, enabling sales through marketing tools and campaigns, and building a cohesive brand presence across multiple divisions.

Key Responsibilities

Define and evolve TriMark's brand positioning and value proposition in the marketplace, showcasing competitive differentiation and advantages.
Drive key initiative marketing support and oversee consistent brand messaging across all channels and customer touchpoints in a cost-effective manner.
Guide go-to-market strategies for new services, categories, or business lines.
Partner with executive leadership, regional Presidents, sales leaders, and functional heads to align marketing efforts with revenue, customer, and product strategies.
Oversee all aspects of key marketing platforms, including social media presence and campaign development.
Manage content creation to support leadership sectors for strategic meetings, sales events, trade shows, and key initiatives.
Build and maintain processes and materials to drive industry recognition and awareness.
Optimize use of customer data platform (HubSpot) for targeted marketing and sales enablement.
Lead development of programs to maximize cooperative marketing funds, simplifying processes and payments across suppliers.
Track effectiveness of cooperative marketing spending to ensure sales uplift and profitability.
Drive low-cost, high-return marketing plans for trade shows and field marketing efforts in collaboration with regional and divisional teams.
Oversee and streamline the online merchandise portal.
Lead, oversee, and mentor the marketing team across multiple sites to support initiatives and drive sales success.
Manage marketing budgets and vendor/agency partnerships.
Build a culture of accountability, creativity, collaboration, and continuous improvement.
Continuously assess talent and provide feedback to ensure capability building and skill development.

Requirements

10+ years of high-level experience and a proven track record of leading integrated marketing strategies and data-driven decision making.
Experience in building high-impact marketing programs that drive measurable outcomes.
Ability to lead cross-functional initiatives and influence stakeholders at various levels.
Strong understanding of modern digital marketing platforms and tools.
Results-oriented mindset with a high sense of urgency to drive business success.
Strategic thinker with strong financial and analytical skills.
Excellent verbal and written communication skills with strong presentation experience.
Impeccable ethics, integrity, and personal accountability.
Customer-centric approach with a focus on building relationships.
Experience in building high-performing teams, including attracting, developing, and retaining talent.
Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is highly preferred.
Ability to pass a background check post acceptance.