Creative Manager, Brand Creative

About the Role

Key Responsibilities

• Help shape the new brand voice to reinforce HBO Max's high-quality DNA.
• Lead the creative development of social-first and PR-worthy campaigns from concept to execution, including traditional advertising craft.
• Collaborate with global teams across brand strategy, editorial, audio/visual, experiential, art, copy, influencers, and production to inspire and coordinate campaign efforts.
• Create native content optimized for social platforms such as TikTok, X, Instagram, YouTube, and Reddit, designed for conversation and sharing.
• Pitch bold, earned media ideas that generate attention in pop culture, press headlines, and social algorithms.
• Partner with brand strategy and communications teams to identify cultural opportunities, real-time moments, and community-driven trends.
• Ensure all creative work aligns with HBO Max brand positioning and maintains high standards of originality, relevance, and excellence.

Requirements

• Minimum of 5 years of creative experience in advertising, branded content, social media, or PR with a proven track record of attention-earning work.
• Deep understanding of entertainment industries including film, TV, music, fashion, internet culture, humor, social trends, memes, and influencer ecosystems.
• Strong conceptual skills with the ability to develop big-earned campaign ideas and execute platform-native content with minimal supervision.
• Culturally tuned-in with an instinct for emerging trends and the ability to articulate why they are next big things.
• Comfortable with fast-turnaround creative, editorial thinking, and real-time content creation.

Nice to Have

• Experience creating content that the internet couldn't stop talking about.
• Fearlessness and willingness to pursue unconventional ideas.
• Obsessed with fandoms and communities, understanding their dynamics firsthand.
• Ability to think in ideas, headlines, memes, culture drops, and social media moments.
• Skill in making a brand sound like a person rather than a corporation.

Qualifications

• Formal educational qualifications are not explicitly specified, but at least 5 years of relevant creative experience is required.

Benefits & Perks

• Competitive salary range of $91,000 to $169,000 per year.
• Additional rewards including annual bonuses, incentives, and awards.
• Comprehensive benefits such as health insurance, wellness programs, life and disability insurance, retirement plans, paid holidays, sick leave, and vacation.