CRM Analyst

About the Role

Key Responsibilities

• Own the execution of email newsletters including content updates, audience targeting, scheduling, testing, and deployment.
• Build and manage personalized email journeys, triggered campaigns, and automation flows using tools such as Braze, Voyado, Rule, or similar CRM platforms.
• Leverage customer data (demographics, behavior, purchase history, lifecycle stage) to build highly targeted segments that align with campaign goals.
• Monitor and report on key email marketing KPIs such as open rate, click-through rate (CTR), conversion rate, unsubscribe rate, and revenue per email.
• Develop tailored messaging strategies based on customer personas, browsing behavior, and lifecycle stage to increase relevance and engagement.
• Execute A/B tests on subject lines, content, CTAs, and send times. Use data insights to continuously iterate and improve campaign performance.
• Support coordination of CRM messaging across email, SMS, and other direct messaging channels, ensuring a cohesive customer journey.

Requirements

• Minimum 2 years of hands-on experience in email marketing and CRM strategy execution, preferably within an e-commerce environment.
• Strong technical expertise in CRM tools such as Braze, Voyado, Rule, or similar platforms.
• Demonstrated experience with building complex customer journeys, segmentation logic, and dynamic content personalization.
• Solid understanding of email marketing performance metrics and the ability to translate data into actionable insights.
• Experience with building and using CRM performance reports.
• Familiarity with customer lifecycle marketing and behavior-based campaign planning.
• A data-driven and detail-oriented team player with a proactive mindset, curious, eager to experiment, and passionate about optimizing customer experiences through insights and automation.

Nice to Have

• Experience working in a multicultural and international team environment.
• Knowledge of Scandinavian design or interior decor industry is a plus.

Qualifications

• Relevant experience in email marketing and CRM strategy execution.

Benefits & Perks

• Part of a young and multicultural team in Stockholm's Södermalm.
• Opportunity to work in a creative environment at the Art Atelier with in-house designers and artists.
• Global delivery network with fulfillment centers in the Czech Republic and the United States.
• Initial probation period of 6 months for a full-time position.