CRM & Automation Lifecycle Manager

About the Role

Key Responsibilities

• Develop, execute, and optimize lifecycle marketing campaigns across email, app, and SMS channels.
• Utilize customer segmentation strategies to deliver targeted and personalized communications.
• Continuously test and refine messaging, segmentation, and engagement tactics to maximize effectiveness.
• Leverage internal data to understand user behavior, identify trends, and make data-driven decisions.
• Conduct A/B testing and multivariate testing to optimize campaign performance.
• Develop and maintain customer segments for targeted lifecycle communications across B2B and B2C channels.
• Manage marketing projects in JIRA, ensuring timely delivery and effective collaboration with cross-functional teams.
• Work closely with the Director of Lifecycle Marketing and the Data Team to ensure accurate data flow and integration between marketing platforms.
• Communicate campaign results and insights to stakeholders, recommending future improvements.

Requirements

• 5+ years of experience in lifecycle marketing, email automation, or a similar role.
• Technical knowledge in email and hands-on experience with automation.
• Proficiency in marketing and data platforms such as Iterable, Hightouch, Salesforce, Looker, and GA4.
• Willingness to learn new tools and technologies.
• Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
• Experience managing marketing projects in JIRA or similar project management tools.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• A data-oriented mindset with a focus on continuous improvement and optimization.

Nice to Have

• Experience working in a fast-paced environment.
• Familiarity with the recreational boating industry is a plus.

Qualifications

• Educational background is not explicitly specified, but 5+ years of relevant experience is required.

Benefits & Perks

• Hybrid work flexibility with remote work on Mondays and Fridays and in-office Tuesday-Thursday.
• Paid time off starting on day one, multiple paid holidays, your birthday off, and a winter break.
• Participation in a volunteer program with 4 paid days annually.
• Modern office amenities including electric sit/stand desk, dual monitors, gym, snacks, and beverages.
• Comprehensive Medical, Dental, Vision, and Life insurance.
• 401(k) plan with a 4% match.
• Free parking in the building's garage and subsidized train passes.
• Online training, live courses, and funds for courses, seminars, and certifications.
• A team-centric, inclusive, and innovative work environment.