CRO Strategist (Remote US)

About the Role

Key Responsibilities

• Own, lead, and execute high-impact CRO strategies, integrating data insights with creative solutions to improve client conversion rates.
• Design and implement tailored CRO strategies for diverse clients to achieve their business goals.
• Manage day-to-day CRO strategy for multiple client accounts, overseeing experimentation including A/B and multivariate testing and behavior analysis.
• Conduct CRO audits to evaluate client strengths and weaknesses, providing actionable recommendations for improvement.
• Establish KPIs for CRO initiatives and develop comprehensive A/B testing roadmaps for digital campaigns and websites.
• Make strategic CRO recommendations considering client risk appetite, technical limitations, and CRO maturity.
• Collaborate with other service lines to identify CRO opportunities and contribute to client pitches, including supporting slide creation and presenting strategies.
• Drive cross-sells, upsells, and referrals through client relationships and professional networks.
• Travel to visit clients approximately once per year or as needed.

Requirements

• At least 5 years of experience working at a performance/digital marketing agency, with 3 years specific to CRO, preferably in B2B/SaaS.
• Ability to develop strategies to enhance client CRO by understanding their business, traffic, and marketing goals.
• Significant client-facing experience in managing complex relationships and guiding impactful CRO programs.
• Proficiency with customer journey-related software including Unbounce and Hubspot.
• Expertise with A/B and multivariate testing tools such as Optimizely, VWO, Adobe Target, Convert.com, and research tools like Hotjar and Fullstory.
• Experience with web analytics platforms like GA4 and Adobe Analytics, heat mapping tools like Crazy Egg, and reporting/dashboarding tools like Looker Studio.
• Ability to analyze messaging, conduct audits, and traffic analysis to identify CRO growth opportunities.
• Active participation in CRO thought leadership, conferences, and networking events to stay current on industry best practices.

Nice to Have

• Experience with SaaS and B2B industries.
• Knowledge of additional CRO tools and platforms.
• Strong problem-solving skills and a curious, competitive mindset.

Qualifications

• Established work authorization and current residence in the US or other supported countries.
• Ability to operate a laptop and necessary office productivity tools remotely.
• Reliable internet access and professional background suitable for remote work.

Benefits & Perks

• Medical, dental, and vision plans, disability, and life insurance coverage.
• 100% employer-paid plan for employees and 50% employer contribution for dependents.
• Benefits supporting mental health, including access to certified therapists and Headspace membership.
• Gympass membership for physical wellness.
• Unlimited PTO, paid holidays, your birthday off, and end-of-year recharge time.
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual anniversary trip with peers and leadership.