Digital Leader - Website Form Strategy & Conversion Optimization Digital Leader - Website Form Strategy & Conversion Optimization

About the Role

Key Responsibilities

• Define and lead the end-to-end strategy for digital registration and conversion forms.
• Design and execute A/B and multivariate tests to optimize form layout, field selection, CTA messaging, and overall user experience.
• Continuously analyze performance metrics such as abandonment rate, conversion rate, and opt-outs to identify areas for improvement.
• Partner with Marketing, IT, Analytics, and WebOps to align form workflows with systems like Salesforce, Marketo, Pardot, HubSpot, and Adobe Experience Cloud.
• Collaborate with Legal and Compliance teams to ensure forms meet global data collection and privacy requirements (GDPR, CCPA).
• Work with UX and Design teams to ensure consistent and intuitive form experiences across all touchpoints.
• Own and maintain documentation for form standards, data collection guidelines, and consent language.
• Provide enablement and training for marketing teams on form creation, data handling, and compliance best practices.
• Lead regular audits of web forms to ensure consistency, performance, and regulatory compliance.

Requirements

• 5+ years in digital marketing, marketing operations, or demand generation with a focus on form optimization and conversion strategy.
• Deep hands-on experience with marketing automation platforms such as Marketo, HubSpot, Pardot, and CRM systems like Salesforce.
• Knowledge of consent management platforms and best practices.
• Proven understanding of global privacy regulations including GDPR and CCPA.
• Expertise in web analytics and testing platforms such as Google Analytics, Adobe Analytics, Adobe Customer Journey Analytics, Adobe Target, or Optimizely.
• Excellent stakeholder management, communication, and project management skills.
• Bachelor's Degree in Marketing, Communications, Information Systems, or related field.

Nice to Have

• Master's Degree in a related field.
• Adobe Experience Cloud certifications (e.g., Adobe Target, Adobe Analytics, AEM).
• Familiarity with UX/UI design tools such as Figma or Adobe XD.
• Experience supporting global or multi-regional marketing operations.

Qualifications

• Bachelor's degree in Marketing, Communications, Information Systems, or related field.

Benefits & Perks

• Healthcare benefits including medical, dental, vision, and mental health support.
• Financial programs such as 401(k), pension plans, stock purchase plans, and financial counseling.
• Generous paid time off including holidays, sick leave, vacation, and parental leave.
• Paid family leave benefits where required by law.
• Training and educational resources, including industry-recognized certifications.
• Diverse employee resource groups, volunteer opportunities, and retail discounts.