Digital Experimentation Analyst

Sgs Consulting

Fort Worth, TX

Contract

Mid Level

3 days ago

Job Description

About the Role

The Digital Experimentation Analyst is responsible for managing and delivering the Digital Experimentation program within the Digital Customer Experience Team. This role involves establishing best practices for measurement, designing and analyzing A/B tests, collaborating with stakeholders and developers, and promoting a test-and-learn culture to increase conversion and revenue. The position requires working closely with platform teams and business units to ensure data-driven decision making and effective experimentation strategies.

Key Responsibilities

Establish best practices for measurement of experiments using statistical methods
Help others design, analyze and communicate the results of their experiments
Design, execute, and analyze A/B tests
Build a culture of experimentation by running successful tests, building partnerships with key stakeholders, and spreading interest in a test and learn culture
Identify opportunities for analysis and testing on the site that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders
Work with stakeholders to understand business needs and develop viable solutions
Ensure the experimentation program is scalable, repeatable, effective, and meets stakeholder expectations
Work with vendors and internal analytics implementation team to develop reporting strategies and ensure data is being collected properly and accurately
Collaborate with developers to set up testing campaigns
Define best practice approaches for a successful experimentation program

Requirements

Proficiency in Adobe Analytics and SQL
Knowledge of statistics and Python
Experience with conducting and analyzing A/B tests
Ability to communicate business and technical requirements, provide frequent project status updates, and present results with technical and non-technical stakeholders
Bachelor's degree in Statistics, Applied Mathematics, Computer Science, Economics, Engineering, or related field
Experience with digital experimentation and causal inference
Experience with SQL
Experience with Adobe products, or similar testing tools
Proficiency in Python, R or other relevant modern programming languages
Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision
Outstanding analytical thinking and problem solving abilities
Ability to translate business goals to experiments
Excellent interpersonal and communication skills, with the ability to tailor your approach to different audiences
Experience with marketing technology tools including Adobe Analytics and Adobe Target (preferred)

Nice to Have

Python is nice to have
Experience with Databricks
MS in Statistics, Applied Math, Computer Science, Economics, Engineering or related field

Qualifications

Bachelor's degree in Statistics, Applied Mathematics, Computer Science, Economics, Engineering, or related field
MS in Statistics, Applied Math, Computer Science, Economics, Engineering or related field (preferred)

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