Performance Marketing Manager, Conversion Rate Optimization

Rocket Mortgage

Detroit, MI

Full Time

Mid Level

4 days ago

Job Description

About the Role

As a Performance Marketing Manager specializing in Conversion Rate Optimization (CRO), you'll drive digital growth by enhancing the online customer experience through data-driven experimentation. You'll leverage analytics to identify optimization opportunities, execute A/B testing strategies, and collaborate with cross-functional teams to improve conversion rates across digital products and platforms.

Key Responsibilities

Plan, execute, and analyze A/B tests, multivariate tests, and other experiments aimed at improving conversion rates across digital touchpoints
Utilize data-driven insights to identify conversion barriers and opportunities for enhancing the customer journey
Collaborate closely with cross-functional teams including design, development, and marketing to integrate CRO best practices into overall digital strategies
Monitor and report on key performance indicators (KPIs) related to conversion rates and user behavior
Provide actionable recommendations and regular updates to stakeholders on optimization initiatives and results
Manage CRO tools and technologies, ensuring they are effectively utilized to support testing and optimization efforts
Stay informed on industry trends, emerging technologies, and best practices in conversion optimization

Requirements

3+ years of experience in conversion rate optimization (CRO) or performance marketing roles
Bachelor's degree in marketing, design, technology, or a related field
Demonstrated success in optimizing lead generation across multiple digital channels
Proficiency in analyzing both quantitative and qualitative data to generate actionable insights
Hands-on experience with web analytics tools and CRO platforms

Nice to Have

Experience with user research methodologies and customer journey mapping
Knowledge of UX/UI design principles and their impact on conversion
Familiarity with HTML, CSS, and JavaScript
Experience in the financial services or fintech industry
Certification in Google Analytics, Optimizely, or related platforms

Qualifications

Formal education in marketing, design, technology, or related fields (implied by degree requirement)

Benefits & Perks

Support for your health and well-being and that of your family
Perks and health benefits that promote peace of mind
Opportunities for career growth and working with industry professionals

Working at Rocket Mortgage

Rocket Mortgage® was founded in 1985 and is a Detroit-based, publicly traded company with a mission to Help Everyone Home. The company believes that home is more than just a house and empowers clients with a variety of home loan options, tools, and resources. Known as experts and innovators in the mortgage industry, Rocket Mortgage strives to create the best experiences for clients and is committed to an inclusive workplace where every voice is heard. The company values career growth, benefits, and working with industry leaders.

Apply Now