CRO Strategist (Remote US)

About the Role

Key Responsibilities

• Own, lead, and execute high-impact CRO strategies, integrating data insights with creative solutions to improve client conversion rates.
• Design and implement tailored CRO strategies for diverse clients, aligning initiatives with their business goals.
• Manage day-to-day CRO strategy for multiple client accounts, overseeing experimentation including A/B and multivariate testing and behavior analysis.
• Conduct CRO audits to evaluate client strengths and weaknesses, providing actionable recommendations for improvement.
• Establish KPIs for CRO initiatives and develop comprehensive A/B testing roadmaps for advertising campaigns and website optimization.
• Make informed CRO recommendations considering client risk appetite, technical limitations, and CRO maturity.
• Collaborate with other service lines to identify CRO opportunities, support client pitches, and contribute to strategic presentations.
• Drive cross-sells, upsells, and referrals through strong client relationships and professional networks.
• Travel to visit clients approximately once per year or as needed.

Requirements

• At least 5 years of experience working at a performance/digital marketing agency, with 3 years specific to CRO, preferably in B2B/SaaS.
• Ability to develop strategies to enhance client CRO by understanding their business, traffic, and marketing goals.
• Significant client-facing experience managing complex relationships and guiding impactful CRO programs.
• Proficiency with customer journey-related software including Unbounce and Hubspot.
• Expertise with A/B and multivariate testing tools such as Optimizely, VWO, Adobe Target, Convert.com, and analytics tools like GA4 and Adobe Analytics.
• Experience with research tools (Hotjar, Fullstory), heat mapping (Crazy Egg), and reporting/dashboarding (Looker Studio).
• Ability to analyze campaign performance data and communicate complex findings clearly.
• Active participation in CRO thought leadership, conferences, and staying current on industry best practices.

Nice to Have

• Experience with SaaS and B2B industries.
• Knowledge of additional CRO tools and platforms.
• Strong problem-solving skills and a curious, competitive mindset.

Qualifications

• Current work authorization for the US or established and current work authorization for global locations where applicable.

Benefits & Perks

• Medical, dental, and vision plans, disability, and life insurance coverage.
• Employer-paid plan for employees and partial contribution for dependents.
• Mental health support through Spring Health and Headspace.
• Gympass membership for physical wellness.
• Unlimited PTO, paid holidays, your birthday off, and end-of-year recharge.
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual anniversary trip with peers and leadership.