Customer Experience Digital Marketing Program Strategist

About the Role

Key Responsibilities

• Gain a deep understanding of Netsertive's product architecture, technical capabilities, and integration points.
• Translate complex technical features into clear, concise, and benefit-oriented language for various audiences (technical and non-technical).
• Act as a subject matter expert, supporting sales calls, client presentations, and industry events by articulating the technical value and solutions of products.
• Design and implement comprehensive digital marketing strategies across channels, including paid media, SEO, content marketing, and social media.
• Oversee the execution, performance tracking, and optimization of campaigns to ensure maximum ROI and goal achievement.
• Leverage analytics tools to monitor KPIs, generate insights, and prepare reports to inform strategic decisions and showcase results.
• Partner with clients to understand their objectives, propose solutions, and deliver tailored strategies.
• Stay up-to-date on the latest digital marketing tools, platforms, and trends, ensuring best practices are implemented.
• Work with cross-functional teams to ensure cohesive messaging and seamless campaign execution.
• Develop and oversee content plans to drive engagement, including social posts and thought leadership materials.
• Plan and allocate budgets effectively across campaigns, ensuring efficient spend and performance maximization.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a focus on strategy development and campaign execution.
• Strong understanding of digital marketing tools and platforms, such as Google Ads, Meta Ads Manager, and The TradeDesk.
• Proven track record of driving measurable results through multi-channel marketing strategies.
• Proficiency in analytics tools such as Google Analytics, SEMrush, Tableau, or similar.
• Exceptional communication and presentation skills, with the ability to translate complex data into actionable insights.
• Creative thinker with a data-driven approach to problem-solving.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.

Nice to Have

• Experience in a digital marketing agency or technology company.
• Certifications in Google Ads, Meta Blueprint, The TradeDesk or other digital platforms.
• Familiarity with marketing automation platforms and CRM systems.
• Knowledge of emerging digital trends such as AI in marketing, programmatic advertising, or search engine optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) with company match.
• Professional development opportunities, including training and certifications.
• Flexible work environment, including remote work options.
• A dynamic, collaborative culture that values innovation and creativity.
• Paid time off, parental leave, employee assistance program, health savings account, life insurance.