Customer Marketing Coordinator

About the Role

Key Responsibilities

• Assist in the execution of customer lifecycle marketing programs, including onboarding, adoption, upsell, and retention campaigns.
• Support customer advocacy programs—identifying advocates, coordinating reviews and testimonials, and assisting in the production of case studies and success stories.
• Help manage customer communications such as product updates, feature announcements, newsletters, and customer webinars.
• Collaborate with Customer Success and Product teams to promote new features and drive customer education through campaigns and content.
• Support logistics and communication for customer events (e.g., virtual user groups, regional HUGs, webinars).
• Help track and analyze customer engagement metrics and campaign performance to inform future marketing strategies.
• Maintain customer marketing assets, including advocacy content, email templates, and campaign calendars.
• Assist in segmentation and personalization of customer messaging using tools like Totango and Salesforce.
• Adhere to all HealthStream security policies, procedures, and assigned training.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in marketing, preferably in a B2B environment.
• Strong communication and organizational skills.
• Ability to manage multiple projects simultaneously with attention to detail.
• Experience with marketing tools such as Totango, Gainsight, Salesforce, or similar CRM and email platforms is a plus.
• Customer-centric mindset with a passion for improving the customer experience.
• Basic knowledge of analytics and reporting tools to measure campaign effectiveness.
• Knowledge of healthcare or SaaS industry.
• Experience supporting user conferences or customer events.
• Ability to work in a hybrid or remote environment and self-manage time effectively.

Nice to Have

• Experience with marketing tools such as Totango, Gainsight, Salesforce, or similar CRM and email platforms.

Benefits & Perks

• Medical, Dental and Vision insurance
• Paid Time Off
• Parental Leave
• 401k and Roth
• Flexible Spending Account
• Health Savings Account
• Life Insurance
• Short- and Long-Term Disability
• Medical Bridge Insurance
• Critical Illness Insurance
• Accident Insurance
• Identity Protection
• Legal Protection
• Pet Insurance
• Employee Assistance Program
• Fitness Reimbursement