Customer Marketing Coordinator

About the Role

Key Responsibilities

• Manage and fulfill reference requests from Sales and Customer Success teams, ensuring the right customer is matched to the right opportunity.
• Own engagement and moderation of MasterControl's digital customer community by publishing content, moderating discussion forums, and managing the rewards and points-based incentive program.
• Oversee strategies to collect, maintain, and optimize customer reviews across relevant third-party directories, giving MasterControl consistent visibility and credibility on review platforms.
• Launch and manage a scalable recognition program that celebrates customer achievements with physical rewards, optimizing touchpoints and fulfillment processes.
• Identify opportunities to improve MasterControl's Advocacy programs and deploy new tactics to grow engagement, increase advocate participation, and highlight customer success stories across marketing channels.
• Track performance of advocacy programs (e.g., reference fulfillment rates, engagement levels, review volume, milestone participation), deliver regular reporting to stakeholders, and use data to drive continuous improvement.

Requirements

• 3+ years of experience in Customer Marketing, Customer Engagement, or a related marketing discipline.
• Experience in developing and maintaining successful reference and advocacy programs, including recruiting participants, managing the reference process, and creating, managing, and reporting on program metrics.
• Experience with Reference Edge, Influitive, and/or other customer advocacy and marketing tools.
• Strong interpersonal skills with a confident, outgoing demeanor and excellent verbal and written communication abilities.
• Bachelor's Degree in Business/Marketing, Communications, or related field.
• Ability to work collaboratively in a team-oriented environment and influence stakeholders across all levels of the organization.

Nice to Have

• Experience in B2B technology marketing with a keen understanding of the Internet ecosystem and technical audiences.

Qualifications

• Current authorization to work in the United States on a full-time basis.

Benefits & Perks

• Competitive compensation
• 100% medical premium coverage
• 401(k) plan with company match
• Generous PTO packages that increase with tenure
• Schedule flexibility
• Fitness clubs (paid to have fun and be active)
• Company parties and employee recognition programs
• Wellness programs (free Fitbit, gym membership, athletic shoe reimbursements, etc.)
• Onsite physician and massage therapist
• Innovation center and gaming rooms at the office
• Dental/vision plans
• Employer paid life insurance policy
• Much, much more!