Customer Marketing Director

About the Role

Key Responsibilities

• Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
• Construct and deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conduct customer marketing stewardship reviews.
• Seek out and leverage national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.
• Develop long-term customer partnerships with ownership of senior level marketing relationships.
• Champion for both customer and TCCC imperatives internally and externally to deliver on the Growth Promise.
• Partner closely with Sales and Operations cross-functional teams to drive the partnership and business.
• Present consumer and industry insights, interpret their implications, and recommend actionable strategies to deliver persuasive selling stories.
• Identify and leverage customer-specific and channel marketing opportunities through prioritizing and capitalizing on insights, linking them to brand strategy.
• Provide customer business and opportunity assessments, including competitive analysis and recommendations for future expansion and market integration.

Requirements

• Bachelor's degree in Marketing, Business, or equivalent education.
• 5-10 years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs, and translate this knowledge into results.
• Strong strategic thinking and application skills.
• Demonstrated personal leadership and influencing ability.
• Proficiency in using account performance data tools to support plans and opportunities.
• Effective oral and written communication skills and storytelling ability.
• Results-oriented mindset with leadership, influencing, and account management skills.
• Experience with Customer Relationship Management (CRM), sales management, and digital ecosystems.

Nice to Have

• Experience in agency management.
• Knowledge of data tools and systems thinking.
• Experience in consumer product strategy and digital ecosystem development.

Qualifications

• Bachelor's degree in Marketing/Business or equivalent.
• Experience in consumer-packaged goods, agency, or foodservice industry.

Benefits & Perks

• Full range of medical, financial, and other benefits, dependent on the position.
• Annual Incentive Reference Value Percentage: 30%, indicating performance at target.
• Base pay ranging from $160,000 to $186,000, depending on geography, knowledge, skills, and experience.