Customer/Member Marketing Consultant - GROWMARK, Inc. - Remote (IL)

About the Role

Key Responsibilities

• Collaborates with member/retail leadership, field staff, and member resources team members in the strategic planning and development of local marketing and communication plans to reach established goals that are measurable and in alignment with GROWMARK divisions and Enterprise Marketing objectives.
• Collaborates with member/retail leadership in researching and understanding the competitive landscape, defining customer and target segments at both regional and enterprise level.
• Oversees development and implementation of local marketing collaterals in support of member/retail marketing strategies, maintaining the integrity of established brands across product lines, advertising, and all other internal and external communications.
• Provides leadership and direction to member/retail Marketing Assistants in local execution of sales and marketing activities, including digital marketing, engagement, and content creation/collaboration with measurable goals.
• Serves as project manager developing campaigns and activities to member/retail salespeople when appropriate.
• Provides insight to sales and marketing leaders about opportunities to align Enterprise Marketing campaigns and initiatives for effective utilization by member/retail cooperatives.
• Collaborates with Member Resources team members and enterprise marketing leadership in developing member marketing programs to support sales programs.
• Fosters a working knowledge of member/retail product lines, differentiators, and business goals to inform marketing strategies that prioritize cross-sell and upsell.
• Communicates strategic recommendations and campaign insights clearly and confidently to all levels of leadership, tailoring messages for technical and non-technical audiences.
• Encourages, supports, and promotes innovative practices, ideas, and technologies within the team.
• Follows GROWMARK's Code of Conduct, Corporate Compliance Program, Environmental Health and Safety, OSHA, and DOT policies.

Requirements

• Normally requires a bachelor's degree in business, marketing, or the equivalent thereof.
• 5+ years or more of marketing-related work experience demonstrating marketing knowledge.
• Demonstrates business knowledge, collaboration, communication, customer focus, decision making, and skill development.
• Exceptional attention to detail, superb prioritization and organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Must have and maintain a valid driver's license and the ability to travel independently and overnight when necessary.
• May be required to lift and move 21-50 lbs.
• May be required to work beyond normal business hours.
• Must have the ability to obtain and maintain a valid passport.
• Ability and willingness to participate in required training related to company policies and position requirements.

Nice to Have

• Experience with digital marketing, content creation, and campaign management.
• Knowledge of the agricultural industry and member/retail product lines.
• Experience in project management and strategic planning.

Qualifications

• Bachelor's degree in business, marketing, or equivalent.
• 5+ years of marketing experience.

Benefits & Perks

• Long-term financial support through a fully funded pension.
• Comprehensive benefits including medical, dental, vision, and life insurance, along with supplemental plans like accident, critical illness, disability, hospital indemnity, and identity theft protection.
• Generous paid time off (PTO), paid holidays, and parental leave.
• 401(k) plan with company matching.
• Free Employee Assistance Program (EAP).