Director Medicaid Plan Marketing

About the Role

Key Responsibilities

• Coordinate and direct efforts of Medicaid growth and engagement initiatives.
• Ensure marketing plans within the region meet state contractual requirements.
• Develop and implement individual health plan Community Relations Strategy.
• Create value-added benefits to improve quality outcomes, including member selection and engagement approaches.
• Drive member retention and loyalty programs.
• Develop key partnerships that drive innovation and growth.
• Collaborate with all Elevance Health businesses in Texas to drive growth.
• Audit website and vendor relationships, providing oversight and performance management.
• Research and evaluate competitive activity.
• Implement tracking mechanisms for activities and productivity metrics.
• Develop and conduct staff training methods.
• Make recommendations for product modifications or improvements based on market research and feedback.
• Develop and recommend department operating budgets.
• Secure approval of objectives, policies, and programs for marketing activities and evaluate results.
• Identify media opportunities in partnership with brand management.
• Prepare presentations regarding marketing and outreach programs for senior management.
• Hire, train, coach, counsel, and evaluate the performance of direct reports.

Requirements

• Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience.
• Or any combination of education and experience providing an equivalent background.
• Experience working with the Texas Medicaid population, including STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP (preferred).
• Managed Care Health Plan experience (preferred).
• Excellent communication skills (written and verbal) and interpersonal skills (preferred).
• Project management certification (preferred).
• Strong PC skills (Word, Excel, PowerPoint, Outlook) (preferred).

Nice to Have

• Master's degree (preferred).

Qualifications

• Educational background includes a BA/BS degree; advanced degrees are preferred.
• Leadership experience in healthcare or related fields.

Benefits & Perks

• Market-competitive total rewards including merit increases, paid holidays, Paid Time Off, and incentive bonus programs.
• Medical, dental, and vision insurance.
• Short and long-term disability benefits.
• 401(k) with match.
• Stock purchase plan.
• Life insurance.
• Wellness programs and financial education resources.