Director of Brand Expansion

Lucarne

Reno, NV

Contract

Director

42k-42k

4 days ago

Job Description

About the Role

Lucarne is a scent-driven concept studio rooted in intentional design and quiet luxury. We're launching our first collection of elevated fragrance goods, and while the vision is bold — the team is small. We're seeking a strategic and design-minded Director of Brand Expansion & Strategic Growth to help bring Lucarne to the people who will love it. This role is ideal for someone who sees early-stage challenges not as obstacles, but as blank canvas. You'll guide product positioning, grow our reach, and architect the systems that convert interest into loyalty.

Key Responsibilities

Design and execute growth strategies that get Lucarne into the right hands — from digital storefronts to curated retail placements
Conduct market research to identify whitespace opportunities, cultural shifts, and niche consumer trends
Create and oversee marketing campaigns across email, socials, and web — all brand-aligned and aesthetically cohesive
Build and maintain PR relationships that position Lucarne as more than a product — a lifestyle touchpoint
Use tools like Nielsen, Google Analytics, and social insights to guide decision-making
Collaborate on content and visual assets (bonus if you're hands-on with Adobe Creative Suite)
Set and track KPIs across all outreach and engagement channels
Bring in the right people — influencers, partners,, affiliates — to champion our scent story

Requirements

Experience in brand growth, marketing strategy, product management, or a related field
Strong storytelling instincts and a love for minimal, elevated aesthetics
Data fluency and a results-first mindset
Comfort wearing multiple hats in a fast-moving, early-stage environment
Deep understanding of digital marketing, audience segmentation, and social media

Nice to Have

Experience placing products in boutiques, concept stores, or retail pop-ups

Qualifications

Not explicitly specified, but implied: relevant experience in marketing, brand growth, or product management

Benefits & Perks

401(k)
Dental insurance
Employee discount
Flexible schedule
Health insurance
Paid time off
Vision insurance

Working at Lucarne

We're not backed by millions or sold in every department store — and we don't want to be. We're building something smaller, sharper, and more deliberate. If you're the kind of person who sees possibility in the quiet moments — this is your kind of brand.

Apply Now