Data Analyst-Media Strategy

About the Role

Key Responsibilities

• Create and manage first-party audience segments in the Customer Data Platform (CDP).
• Ensure accurate taxonomy, documentation, and flow across platforms.
• Troubleshoot tagging or data integration issues.
• Proactively pull and interpret data from Adobe Analytics, Tableau, and other platforms to deliver media performance insights.
• Identify optimizations and share reporting to support decision-making.
• Use first-party data to expand the reach of retargeting audiences beyond cookie-based limitations.
• Partner with media and creative teams to build audience-led campaigns, track delivery and performance, and proactively monitor the scale of retargeting, identifying when audience pools shrink, overlap, or under-deliver.
• Write and manage audience-driven creative briefs for select initiatives.
• Ensure delivery of assets, maintain timelines, and follow through with reporting.
• Coordinate with internal and agency teams to request, QA, and troubleshoot campaign tags.
• Support ongoing transition to cookieless measurement where applicable.
• Maintain documentation of audience structures, flows, and campaign learnings.
• Support enablement and understanding across departments.

Requirements

• Minimum 2 years of experience in digital advertising or paid media strategy.
• Minimum 1 year of experience with Customer Data Platforms (CDPs).
• Minimum 1 year of experience using Adobe Analytics, Tableau, or similar analytics tools.
• Proficient in using CDPs for audience creation, suppression, and documentation.
• Experience navigating Adobe Analytics and Tableau to analyze media performance.
• Understanding of tag management systems and pixel QA processes.
• Familiarity with identity resolution and cookieless tracking practices.
• Ability to work independently with a team-oriented mindset.
• Excellent problem-solving skills and attention to detail.
• Strong project management and follow-through skills.
• Excellent communication and collaboration skills.
• Comfortable translating audience data into media or creative insights.
• Experience supporting retargeting strategy or creative brief development is preferred.

Nice to Have

• Experience working with media agencies and/or in-house cross-functional teams.

Benefits & Perks

• Cruise and Travel Privileges for You and Your Family.
• Health Benefits.
• 401(k).
• Employee Stock Purchase Plan.
• Training & Professional Development.
• Tuition & Professional Certification Reimbursement.
• Rewards & Incentives.