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Data Strategist (Remote)

Acxiom

Conway, AR
Full Time
Senior
4 days ago

Job Description

About the Role

As a Data Strategist, you transform raw audience signals into clear, compelling narratives that steer marketing and product decisions. Leveraging advanced quantitative analyses and human-centered qualitative research, you pinpoint behaviors, surface growth opportunities, and craft data-backed recommendations that boost engagement, retention, and revenue. You'll partner with cross-functional teams—marketing, product, media, and analytics engineering—to turn complex datasets into actionable roadmaps that keep the brand ahead of shifting consumer trends. This role can be located almost anywhere in the U.S.

Key Responsibilities

  • Translate conceptual questions into data-driven analyses that deliver meaningful quantitative insights and recommendations.
  • Build compelling stories—via executive memos, reports, or presentations—that culminate in clear, action-oriented guidance.
  • Partner with sales, analytics, product, and client teams to shape, validate, and steer modeling efforts into cohesive, client-ready solutions.
  • Deliver data-driven guidance to clients, prospects, and internal teams with a client-success mindset, using clear, persuasive storytelling in every interaction.
  • Understand how individual work supports broader organizational objectives and market positioning.
  • Deepen expertise in company offerings, direct-marketing strategies, and industry dynamics.
  • Maintain a growth mindset—continually learning and sharing insights on emerging consumer and marketing trends in the audience and data strategy space.
  • Lead discovery sessions with clients to clarify objectives, identify data gaps, and define audience-segmentation frameworks.
  • Support sales efforts by utilizing audience and data analysis tools, creating product presentations, data & identity solution recommendations, and proposals tailored to client needs.
  • Craft narratives that combine quantitative insights with phased, ROI-backed recommendations.
  • Understand broader company strategies and how individual contributions align with organizational goals.
  • Proactively identify opportunities for improvement and innovation within sales support management.
  • Collaborate with product management on the development of new products and services.
  • Track emerging trends across channels, consumers, and competitors to contribute to thought leadership and internal/external playbooks.

Requirements

  • 5+ years working with consumer data with a focus on marketing application and usage.
  • Knowledge of consumer data and identity landscape in the United States.
  • Experience in solutions-based sales support roles with a proven track record of success.
  • Understanding of direct marketing principles, digital media applications, and industry trends.
  • Excellent communication and presentation abilities.
  • Strategic mindset with strong analytical, problem-solving, and critical thinking skills.
  • Ability to work both solo and in team settings to achieve client and organizational goals.
  • Detail-oriented approach, with a focus on delivering high-quality solutions to complex challenges.
  • Strong working knowledge of Office365, AI tools, data visualization tools, and ability to learn proprietary audience development tools.
  • Experience in marketing-driven work such as audience design & segmentation, personalization, optimization, and measurement.

Nice to Have

  • Experience with data visualization tools.
  • Experience in developing audiences and marketing solutions.

Qualifications

  • Educational background is not explicitly specified but implied to require significant experience in data and marketing.

Benefits & Perks

  • Remote work flexibility within the U.S.
  • Opportunities for professional growth and development.

Working at Acxiom

Acxiom is an equal opportunity employer, including disability and protected veteran status, and values diversity in recruiting, hiring, training, promotion, and employment practices. The company emphasizes a growth mindset, continuous learning, and sharing insights on emerging trends in consumer data and marketing.

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Job Details

Posted AtSep 17, 2025
SalaryCompetitive salary
Job TypeFull Time
Work ModeRemote
ExperienceSenior

Job Skills

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About Acxiom

Website

acxiom.com

Location

Conway, AR

Industry

Custom Computer Programming Services

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